MCV/DEVELOP News, events, research and jobs from the games industry

Midway’s international executive vice president Martin Spiess has told MCV the firm is ‘drastically’ increasing its marketing efforts in time for its Triple-A releases this year. Speaking in an interview in an exclusive look behind the company and its new titles in today’s MCV magazine, Spiess also said that the …

Research results: overall * 82 per cent of consumers feel the games are just as enjoyable with ads, and two-thirds feel the ads are not intrusive * The majority of strong opinioned consumers, both positive and negative, are positive about ads in games; over 70 per cent feel better about …

The reason is the potential ramifications of the Byron Review – and the subsequent consultation between publishers and Government over pan-Euro PEGI age ratings versus increased powers for the BBFC here in Britain. I have to be careful what I say next. After all, simply reporting on the debate has …

Electronic Arts has today apologised for a culturally sensitive blunder in UEFA Euro 2008 – in which the Northern Ireland football team stand to The Soldier’s Song, traditionally sung at United Ireland sporting events. A regional newspaper in Northern Ireland reports that fans reacted with ‘surprise’ to hear the anthem …

Expects to complete transaction in the coming weeks

Capcom has announced that it is to open a new office in France, joining the family of current European HQs in the UK and Germany. According to a company release: ‘Capcom positions the expansion of its overseas sales network as one of its highest priorities. The company believes that more …

Earthworm Jim creator awarded Doctorate of Science for industry efforts

New version adds advanced terrain system

Sony is to launch a new slimmed-down version of PS2 in Europe in October – as predicted by MCV back last year. According to The Economic Times, the new model will have a built-in AC power adapter and will launch simultaneously in India and Europe. However, the price of the …

The new open-world racer will be coming to Europe on October 10th, with the US release arriving a couple of days earlier on the 7th. The 360 and PS3 titles will be developed by Rockstar San Diego, with Rockstar London working on PSP title Midnight Club: LA Remix. With no …