MCV/DEVELOP News, events, research and jobs from the games industry

Sega has told MCV that disappointing sales of last year’s Sega Rally have taught the company a lesson – and that they are now ‘really getting going’ on PS3 and 360. Despite a good critical response and winning a BAFTA last year, the title didn’t hang around the sales charts …

Supermarket giant Wal-Mart is offering US consumers some tasty new incentives to splash out on Blu-Ray players. According to Reuters, the price of Blu-Ray technology is reportedly putting off customers, particularly during the ‘credit crunch’. Wal-Mart has fought back, however, offering a $100 gift card with the purchase of any …

Ubisoft is the latest major games publisher to confirm that it will provide content for Apple’s iPod and iPhone. The news was revealed by executive producer of casual games at Ubisoft Pauline Jacquey in a full interview with MCV sister site CasualGaming.biz. To read the story, visit CasualGaming.biz here.

Activision has signed a distribution deal with System 3 to handle the UK publisher’s forthcoming Ferrari Challenge game throughout North America. Ferrari Challenge Trofeo Pirelli will hit shelves in late summer on PS3, PS2 Wii, DS. Without a doubt, this is the defining Ferrari experience for video games,” said Mark …

Sourcebook 2008 published in print and online on Friday July 11th â?? with huge circulation

Japanese publisher suffers after departure of renegade designer

The major re-structuring at Eidos continues, with Scott Dodkins leaving the company, while there’s a new higher profile role for Patrick Melchior. Dodkins is believed to have ended a three-year stint as managing director of European publishing and global brand management this week. MCV can also reveal that current French …

US games retail chain Play N Trade has promoted Tom McMahon to the position of CEO, replacing Roger Lloyd. The industry is braced for an aggressive expansion by the franchise-run firm into the UK – possibly even this year. In January, Lloyd told MCV: Play N Trade’s entry point into …

Ninja Theory and Game Investor speakers added to roster

Outside events and tricky ‘community’ websites are all very well, but the UK industry has been crying out for a simple, easy-to-use online networking destination for years: and MCV is pleased to announce that it’s finally here. The Video Gaming Industry Executives portal on LinkedIn has already attracted 400 high …