MCV/DEVELOP News, events, research and jobs from the games industry

Sony has introduced of dynamic in-game advertising on PS3. Marketers interested in placing advertisements in games for PS3 or publishers with available in-game space for advertisements will now be able to engage through advertisement distribution partners. IGA Worldwide has been selected as PS3’s first partner. The PS3 platform is primed …

Capital risk management company Axn Capital has announced that it has invested in Spanish publisher Virgin Play. The investment joins other funds that have come from private investors including the Japanese company Amuse Capital Inc – headed up by former Sega head honcho Hayao Nakayma – and the capital risk …

Resources for The Getaway and Eight Days 'reallocated' to enhance other projects

Bruce Willis is negotiating to star in the movie adaptation of Eidos’ Kane and Lynch, according to Variety . The Hollywood news source reports that Willis will play Adam "Kane" Marcus, a mercenary who makes an unlikely alliance with schizophrenic killer James Lynch. The game has sold 2 million copies …

Californian studio looks to North Carolina for new autonomous unit

It’s the cattiest ding-dong between two games companies for years – the sort of old-fashioned, furious set-to that would have messrs Riccitiello and Zelnick cowering in their board room. In the red corner, the Entertainment Software Association; US publisher body and organiser of E3. In the blue corner, games news …

Electronic Arts has officially acquired social network for gamers ThreeSF, as well as its Rupture service. San Francisco-based ThreeSF was founded by Shawn Fanning, best known as the creator of file-sharing service Napster. According to the LA Times, a person familiar with the deal said EA had paid approximately $30 …

ThreeSF to join the Electronic Arts stable - system presumably used for online games

Inspired by his transition from gunplay to pie fights, Caspar Field examines how the industryâ??s new future in social and casual games was sparked by the very origins of games developmentâ?¦

Capcom believes its 2008 line up will let it to compete at the top end of the market and will surprise the industry. The firm celebrated its 25th anniversary at Captivate in Las Vegas last week, and showed off some of its big upcoming releases including Resident Evil 5, Dark …