MCV/DEVELOP News, events, research and jobs from the games industry

A Rock Band TV ad starring Xbox 360 community members is to be premiered tonight during ITV’s Champions League final coverage – kicking off a sustained marketing campaign for the game. The commercial was put together by renowned agency McCann Erickson, and stars around 350 Xbox gamers, as well as …

We’ve recently had a huge week for the industry with the release of Wii Fit and GTA IV. Has it been the biggest week in gaming history? It’s certainly helped give us a huge spike in sales during what are normally the quieter summer months. I can’t say that it’s …

Hype for LucasArts’ Star Wars: Force Unleashed continues to build as the publisher gears up for its September release. The game will arrive shortly after The Clone Wars film and TV series, and LucasArts has revealed to MCV that fans can look forward to another big year for Star Wars. …

Titantic and Aliens director James Cameron has said that Ubisoft is staying loyal to his forthcoming fully 3D movie Avatar – by creating a game that is visually in stereo”. Cameron’s film, which is due for release next year, takes advantage of stereoscopic (3D-capable) projectors in cinemas. Cameron told Cnet …

The British Board Of Film Classification is to introduce age ratings for downloadable video games in the UK – and ‘police’ online retailers to ensure they are not selling adult titles to youngsters. The body this morning confirmed that it is to launch BBFC.online – a classification system for both …

Mystic's character animation tech adds support for Intel and PowerPC-based systems

'Control' producer on what games can learn from film's mistakes

Latest edition features significant speed increases

Early version of game-sharing initiative online now

This year has been a record breaker in terms of revenues – what do you feel were the key drivers for this success? Our performance was driven by strong market conditions as well as the continued success of our franchise portfolio. You need great products to be successful and we …