MCV/DEVELOP News, events, research and jobs from the games industry

Studio acquisition will help spearhead EA Mobile's Asian growth plans

Ahead of the game’s release on May 30th, UK developer Codemasters will broadcast the premier of their advert for Race Driver: GRID to a predicted audience of 19 million, shortly before the Champions League Final kicks off this evening. Hayley Holland, UK marketing manager for Codemasters, said: It’s an amazing …

Ahead of the publisher’s quarter century in the business (in June), Capcom has posted strong financial results for the year ending March 31st 2008. Net sales for the firm hit 83 billion Japanese Yen (approx $803m), up 11.5 per cent year-on-year, while net profit increased by a whopping 33 per …

A Rock Band TV ad starring Xbox 360 community members is to be premiered tonight during ITV’s Champions League final coverage – kicking off a sustained marketing campaign for the game. The commercial was put together by renowned agency McCann Erickson, and stars around 350 Xbox gamers, as well as …

We’ve recently had a huge week for the industry with the release of Wii Fit and GTA IV. Has it been the biggest week in gaming history? It’s certainly helped give us a huge spike in sales during what are normally the quieter summer months. I can’t say that it’s …

Hype for LucasArts’ Star Wars: Force Unleashed continues to build as the publisher gears up for its September release. The game will arrive shortly after The Clone Wars film and TV series, and LucasArts has revealed to MCV that fans can look forward to another big year for Star Wars. …

Titantic and Aliens director James Cameron has said that Ubisoft is staying loyal to his forthcoming fully 3D movie Avatar – by creating a game that is visually in stereo”. Cameron’s film, which is due for release next year, takes advantage of stereoscopic (3D-capable) projectors in cinemas. Cameron told Cnet …

The British Board Of Film Classification is to introduce age ratings for downloadable video games in the UK – and ‘police’ online retailers to ensure they are not selling adult titles to youngsters. The body this morning confirmed that it is to launch BBFC.online – a classification system for both …

Mystic's character animation tech adds support for Intel and PowerPC-based systems

'Control' producer on what games can learn from film's mistakes