The Sims 3 targets ‘real’ gamers

EA’s The Sims Studio is looking to lure traditional gamers to the next installment in the franchise, The Sims 3, with more ‘goal-orientated’ gameplay. Speaking exclusively to MCV, the division’s creative director Rod Humble also revealed that his MMO background would help the franchise move away from its simulation past. …

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FRANCHISE FOCUS – The Sims

If EA’s all-conquering franchise The Sims was a musician, it would be someone like James Blunt or Natasha Bedingfield – impossibly successful, but constantly subjected to critical disdain. In the past, The Sims has been derided as a game for non-gamers. However, if you’re interested in games, then The Sims …

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Paine: DS selling better than ever

Forget the festive season – Nintendo’s DS console is selling more right now than the platform holder would expect in the run-up to Christmas, according to marketing director Dawn Paine. A full three years after its UK launch, Nintendo has told MCV that DS sales continue to increase – and the …

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Tesco games supplier goes on the prowl

Tesco’s exclusive distribution partner Handleman is going all out to secure similar deals with other leading games retailers – including specialists such as GAME. Handleman’s MD James Wilding told MCV that the firm is in discussions with other High Street chains to expand its ‘fee for service’ model across the …

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Newspaper offers cash for anti-games story

In one of the more unbelievable media twists to come in the aftermath of last week’s Byron Review, a national newspaper is offering readers ‘hundreds of pounds’ to confess that games pushed them into a life of crime. An advert encouraging readers to ‘pitch’ their story to the newspaper has …

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Original TV shows coming to 360

Microsoft has inked a deal that will result in the first original TV content produced for the Xbox 360 gaming console, according to Media Week. The partnership is with Safran Digital Group, a web-based production and distribution company that has been launched by Hollywood talent agent Peter Safran. Safran will …

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Sega to close Korean HQ

Sega Sammy has announced that it is to shut down its Korean office, as well as discontinuing the development of its entertainment complex in Japan’s second biggest city. Following a Board meeting, Sega Sammy Holdings announced: ”We determined [Sega Korea’s] dissolution for global business optimization.” According to Next-Gen.biz, Sega’s Korean …

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Capcom snaps up Tenchu developer

Capcom is to acquire Japanese studio K2 , developer of the Tenchu series of stealth games. The acquisition will be completed via an exchange of stock, with 201,720 Capcom shares to be issued to K2’s stakeholders. For the full story, visit MCV’s sister site Develop.

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