Q4 PLATFORM BATTLE PART 1: Xbox 360

Consider the alternatives. Wii’s going to take a punishing over Christmas, as family members get ripped on mulled wine and settle their differences on Wii Sports. But you’ll have finished Mario Galaxy before New Year and then it’ll be Easter before you touch it again. Assuming you can actually buy …

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Capcom: Platform exclusivity can still work

Capcom’s marketing vice president Nique Fajors has stated that despite the escalating development costs that have arrived along with the next-generation of games machines, developing games for a lone platform can still be strategically sound. Speaking to Next-Gen, Fajors stated: Exclusives are driven by gameplay functionality and cost. If you …

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Creat Studios focusing on digital downloads

Creat Studios, the team behind PSP shooter Coded Arms: Contagion and the recent Aqua Teen Hunger Force Zombie Ninja Pro-Am, has been officially crowned as a PlayStation Network publisher and confirmed that it is looking to bring both its own titles and those of other studios to the PS3 network …

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ACTIVISION BLIZZARD: Kotick and Kelly to make $40m

Following the merger of Vivendi Games and Activision to create new super-publisher Activision Blizzard, the new company’s president and CEO Robert Kotick and co-chairman Brian Kelly look set to share a $40 million payout, the Financial Times reports . Each will receive around $10 million in change-of-control payments and 363,637 …

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Wii frenzy hits peak with £1000 sale

This morning’s Metro reports that Wii bundles are being sold for a more than 1000 as Christmas looms and desperate parents continue to pay over the odds for the console. While the frenzy has calmed a little – a quick look at the auction site this morning sees the consoles …

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Xbox in £4m ad spend

MICROSOFT IS spending over four million pounds on its Christmas marketing push, matching the figure SCE UK has earmarked for its PlayStation 3 campaign. The platform holder is inviting consumers to ‘jump in’ through a huge range of TV and other media promotions as the Christmas console hardware battle continues …

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Nintendo considering changes to Wii ad strategy

With reports of expensive bundles and extortionate eBay prices plaguing those desperate to track down the increasingly rare Wii in time for Christmas, platform holder Nintendo has told MCV that it is considering changing some elements of its pre-Christmas marketing strategy. Marketing Week reports that all of Nintendo’s allocated Wii …

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