MCV/DEVELOP News, events, research and jobs from the games industry

SONY’S PS3 strategy is the most evocative industry topic of recent times. It has inspired empassioned debate among retailers, publishers, developers and journalists – not to mention a million furious forum rows. And on Friday October 5th, Sony’s saga took another significant twist. The introduction of the stripped-down 40GB SKU, …

Successful publisher 505 is preparing to launch a brand new range of DS titles in the UK – and is offering one lucky reader the chance to grab a copy of all four of them. To be in with a chance to win copies of Fashion Designer: Style Icon, I …

This Monday October 22nd sees the return of London Games Festival, boasting its biggest and most varied line-up ever seen.Running right up until Friday November 2nd, London will host over 40 events which promise to celebrate gaming culture and broaden its reach in mainstream circles further. After a promising start …

Sony is backing upcoming PS3 title Ratchet and Clank: Tools Of Destruction with a million pound TV campaign throughout the gifting season. The platform holder has heralded the game as a ‘benchmark’ release for PS3 owners, and set its sights on a target demographic that covers the whole family. The …

Sega believes that its marketing campaign for Mario and Sonic at the Olympic Games could help it scoop the Christmas number one. Speaking to MCV, Sega product manager Phil Lamb said: This will be a leading title at Christmas. We have fully set our sights on it being the number …

Warner Bros believes that its first assault on the UK software market since being reborn as a European publisher will have a memorable impact on the pre-Christmas chart. The firm unleashes a duo of Looney Tunes titles for the Wii and Nintendo DS formats next month, in the shape of …

New cross-platform game lets players share content between PC and mobile

The UK games industry’s young guns are set to battle it out as MCV brings you its annual compilation of the top 30 hot shots under 30. While regional heads and managing directors regularly feel the warm embrace of limelight, the achievements and exertions of the industry’s younger execs working …

UK body that banned Manhunt 2 says Wiimote's interactivity didn't influence decision against the game

Just like every year at the MCV Industry Excellence Awards, various people involved in the organisation of the GMA s were pinned against walls and asked to explain why X, Y or Z didn’t win. It’s pretty simple: because people voted for who they thought was best. This outcry at …