MCV/DEVELOP News, events, research and jobs from the games industry

Sony Computer Entertainment America has opened its own in-game advertising business unit. Headed by Darlene Kindler, who most recently worked for in-game ad firm Adscape Media which was acquired by Google earlier this year, the division will be overseeing SCEA’s strategy for in-game marketing for all PlayStation platforms and PlayStation …

Big development conference set to run from February 18th to 22nd

Big development conference set to run from February 18th to 22nd

New division headed by former Nintendo and Adscape exec

New division headed by former Nintendo and Adscape exec

In an interview with GamePro , the lead producer of the Gran Turismo series Kazunori Yamauchi has said that the long-awaited PSP incarnation of the racing franchise is still on the cards, but that it is taking a back seat to the upcoming PS3 instalment. Gran Turismo 5 is expected …

In an interview with GamePro , the lead producer of the Gran Turismo series Kazunori Yamauchi has said that the long-awaited PSP incarnation of the racing franchise is still on the cards, but that it is taking a back seat to the upcoming PS3 instalment. Gran Turismo 5 is expected …

Kotick also discusses acquisition strategy, saying 'We pick our studios carefully'

Kotick also discusses acquisition strategy, saying 'We pick our studios carefully'

With market analysts claiming that Blu-Ray is slowly taking charge of the hi-def format war, Microsoft has teamed up with HD-DVD creator Toshiba to form the Advanced Interactivity Consortium, a body whose aim is to increase the uptake of the format, CVG reports. The Advanced Interactivity Consortium has its roots …