MCV/DEVELOP News, events, research and jobs from the games industry

Big Brain Academy: Wii Degree is set for an added boost from this week as Nintendo begins its high-profile search for Britain’s brainiest family. The fresh marketing push kicks off this week as the platform holder rolls out its TV ads, online assault and POS at retail, in a promotion …

FarseerPhysics available for PC and Xbox 360

FarseerPhysics available for PC and Xbox 360

Planman Consulting to start offering games art services

Planman Consulting to start offering games art services

Ubisoft has backed its Games For Everyone range with a multi-million pound marketing spend, designed to make the publisher a leading player in the family and casual games sector. Marketing director Jon Rosenblatt told MCV that the new range and marketing campaign are a logical extension of Ubisoft’s ambitious philosophy. …

Ubisoft has backed its Games For Everyone range with a multi-million pound marketing spend, designed to make the publisher a leading player in the family and casual games sector. Marketing director Jon Rosenblatt told MCV that the new range and marketing campaign are a logical extension of Ubisoft’s ambitious philosophy. …

Leading industry figures have called on Sony to drop the suggested retail price of PS2 as the console nears the final stages of its hugely successful lifecycle. The system, which burst onto the market seven years ago, currently holds a suggested retail price point of around 95.But publisher bosses have …

Leading industry figures have called on Sony to drop the suggested retail price of PS2 as the console nears the final stages of its hugely successful lifecycle. The system, which burst onto the market seven years ago, currently holds a suggested retail price point of around 95.But publisher bosses have …

MCV has gained full access to ‘hidden’ technology patents that Google hopes will help make it a major player in the video games industry. With a clear bias towards in-game advertising, the search engine company has filed seven patents that relate to interactive entertainment, including a ‘method and system for …