SCEE looks forward after worst ever week for PSP

Revenues generated by Sony’s PSP handheld appear to be grinding to a halt as consumers save their pennies for the new Slim & Lite version of the console. According to ChartTrack statistics, last week was the worst sales period for the handheld since launch. Sony blamed the slowdown on anticipation …

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TV psychologist to head Government games inquiry

A television psychologist best known for her work on BBC TV’s The House Of Tiny Tearaways is to spearhead the Government’s review of the availability of violent video games. Dr. Tanya Byron will talk to both parents and the interactive entertainment industry before reporting her findings to the Department for …

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Nintendo appoints new PR agency

Nintendo UK has hired The Red Consultancy as its new exclusive third-party PR agency. As predicted by MCV last week, Red will replace nine-year partner Cake Media, which handled the hugely successful launches of Wii, DS and DS Lite. Red takes up the reins of the Nintendo account with immediate …

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FEATURE: Mastertronic on budget vs. new releases

Budget software offers UK retailers more secure, reliable sell through than expensive new releases – and wins out when it comes to margin, too. That’s the view of leading value publisher Mastertronic, which has revealed why it believes so many retailers choose to stock its Sold Out and PC Gamer …

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