G FUEL buys ELEAGUE Arena naming rights

ELEAGUE and G FUEL have entered an official marketing partnership that will see the ELEAGUE Arena renamed. The iconic Atlanta based studio will now be called the G FUEL ELEAGUE Arena, and G FUEL is now the official energy drink of ELEAGUE. G FUEL will be promoted across all of …

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The Dallas Cowboys are looking to enter eSports

The Dallas Cowboys may not have been able to make it past the Packers last week, but there is some seemingly good news coming from the Cowboys camp. They are looking to invest in eSports.  In an interview with AdAge, Matt O’Neil, senior VP of brand marketing for the Dallas …

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MLG to host Call of Duty World League event in Dallas

Activision and MLG have announced that they are bringing the Call of Duty World League to Dallas this March.  The event will take place between March 17th and 19th, at the Worthington Renaissance Fort Worth Hotel. Up to 176 will compete, with 16 teams being invited directly into the group …

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More SteamVR headsets are on the way, Valve says

Following the release of Valve’s first VR headset in 2016, the company has said that more virtual reality headsets using its Lighthouse tracking tech are in the works. In reply to a question on a Reddit AMA, Valve’s Joe Ludwig outlined progress being made in licensing the firm’s SteamVR Tracking …

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