Game makers now need to reveal their drop rates for loot boxes and other chance-based microtransactions
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[Industry news] EFAN.gg Launches Public Beta
eFAN, a new social platform built exclusively for the global video game community, today officially …
[Event News] VIVA! Games Marketing returns to tackle the biggest challenges facing games marketers
What does AI mean for games discoverability? Do creator marketing strategies still work? How can dev…
[Guest Post] GTA VI : The Tipping Point For A New Normal
Cormac Moylan, CMO at Loaded, argues that GTA VI could become the release that finally makes gaming’…
MCV/DEVELOP’s 30 Under 30 – 2026
Nominations are now being accepted for the 2026 MCV/DEVELOP "30 Under 30", which will be given the s…
[Guest post] What Japan’s gamers can teach the rest of the games industry
By Berkley Egenes, Chief Marketing & Growth Officer at Xsolla, and Faisal Kazim, Games Commissioner …
Nintendo Classic Mini: NES demand was "greater than we anticipated," says Fils-Aime
Demand for Nintendo’s Classic Mini: NES was greater than we anticipated,” Nintendo of America president Reggie Fils-Aime has admitted. Speaking with CNET, Fils-Aime said that Nintendo was aware of the console shortages and that the company was doing everything it could to help ease consumer demand. "Every day there’s more …
Read More »Obsidian Entertainment confirm layoffs after some Armored Warfare development is moved to Moscow
Layoffs occurring early next year, with Obsidian continuing to work on the game, in a smaller capacity
Read More »The Last Guardian – How did Sony market 5-year delayed PS4 exclusive
The Last Guardian is both the game everyone’s been waiting for and the game no one ever expected to arrive – much like Half Life 3. The title began its development journey in 2007 and was announced by Sony at E3 2009 as the game which would demonstrate everything the …
Read More »China forces developers to reveal loot box odds
Starting May 2017 developers whose games contain random loot box drops will be required to reveal the underlying odds. Games such as Overwatch, Hearthstone and Counter-Strike reward players who both complete in-game tasks and pay cash with digital loot boxes, the contents of which vary. Rare and valuable items can …
Read More »‘We want to do for eSports what Sky did for football’ says AD&D
AD&D, a new partnership formed by UK agency Attention Seekers and US events giants Done & Dusted, has said it wants to do for competitive gaming what Sky did for football. The firm has said that it wants to revolutionise how eSports is presented and make them more accessible to …
Read More »Xbox: It’s been a challenging year for UK games market
Platform holder Xbox has said that 2016 has been a mixed year for the games market. UK marketing boss Harvey Eagle said that the performance of this year’s releases has varied wildly. A number of titles, including Call of Duty: Infinite Warfare, Titanfall 2, Watch Dogs 2 and Dishonored 2 …
Read More »Xbox, The Last Guardian, Resident Evil 7 and MCV’s annual retail survey headline this week’s issue
For the last issue of 2016, MCV delivers its annual retail survey. We talked to over 170 indie and big-chain games retailers about the year’s ups and downs. From the most anticipated game of 2017 to the launch of VR, all the results and analysis are in this week’s issue. …
Read More »Google reveals a few more Daydream VR titles
New VR contender Google Daydream has revealed an additional seven apps heading the service’s way. Heading up the list is CCP’s EVE Gunjack 2: End of Shift. Exclusive to Google’s headset, the space shooter differs from Valkyrie in that players are sat in a comparatively stationary pod and not freely …
Read More »Capcom targets 4m Day One sales for Resident Evil 7
Publisher Capcom has said that Resident Evil 7 will be its biggest launch on the current generation of hardware. Speaking to MCV, EMEA marketing director Antoine Molant said that the firm’s ambition is to sell 4m units in its first day on shelves worldwide. The exec cites strong pre-orders for …
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[Industry news] EFAN.gg Launches Public Beta
eFAN, a new social platform built exclusively for the global video game community, today officially announced the launch of its Public Beta. Gamers from around the globe can now access the platform, create profiles, follow their favorite games, and directly participate in shaping the network’s final features ahead of its full release.
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[Industry news] Music+Sound Awards Reveal 2026’s Finalists
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[Guest post] Beyond the Disc: Why the Format Debate is Really About Consumer Choice
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[Industry news] Fireshine Games Expands Its Successful Portfolio with the Acquisition of Danish Developer Fair Games and Their Multimillion-Selling Game Necesse
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[Guest post] Keep Game Concept Motion Separate from Gameplay Footage
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MCV/DEVELOP’s 30 Under 30 – 2026
Nominations are now being accepted for the 2026 MCV/DEVELOP "30 Under 30", which will be given the spotlight as part of MCV/DEVELOP #1012, appearing Jan 2027.
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Finalists announced for the Women In Games Awards 2026
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[Event news] Electric Square announced as sponsor of Outstanding Achievement Award category at Women in Games Awards 2026
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[Event news] Screen Burn to sponsor the Development Impact Award at the MCV/DEVELOP Women in Games Awards
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[Event news] Fenris Creations announced as sponsor of Rising Star category at Women in Games Awards 2026

MCV/DEVELOP News, events, research and jobs from the games industry
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![dfgdgdg [Industry news] Fireshine Games Expands Its Successful Portfolio with the Acquisition of Danish Developer Fair Games and Their Multimillion-Selling Game Necesse](https://mcvuk.com/wp-content/uploads/dfgdgdg-110x75.png)
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![Screenshot 2026 07 28 120612 [Event news] Electric Square announced as sponsor of Outstanding Achievement Award category at Women in Games Awards 2026](https://mcvuk.com/wp-content/uploads/Screenshot-2026-07-28-120612-110x75.jpg)
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