MCV/DEVELOP News, events, research and jobs from the games industry

GAME CEO Martyn Gibbs takes MCV on a tour of the company’s flagship Westfield Stratford outlet, and reveals the latest innovations taking place in games retail BRINGING TOYS TO LIFE We make three times the margin on accessories in terms of total value than we do on hardware. We spend …

As mobile users become increasingly wary of monetisation initiatives within apps, Google is reportedly modifying its marketplace to warn customers about in-app advertisements. An email found byDroid Lifesuggests that listings on Google Play could introduce a mandatory warning of whether or not downloads feature ads. This is expected to be …

Android apps store will specify whether titles contain advertisements

Ratings body PEGI admits it may need to reevaluate its ratings system when VR arrives next year. The firm says it will take a closer look at how it assesses fear and horror in terms of suitability for young audiences. It follows comments from Sony’s Worldwide Studio boss Shuhei Yoshida, …

Football Manager 2016 shifted 110,000 digital and physical units in its first week on sale in the UK. This means the game could have been No.3 in the Chart-Track All Formats charts had digital sales been included. 82 per cent of the game’s sales were made digitally. Based on just …

The producer of Street Fighter V has urged fans of the series who own an Xbox One to start saving for a PS4. The game’s PS4 and PC exclusivity was confirmed last December, and the publisher has subsequently confirmed that no iteration of the game will ever be available on …

The North-East is the latest UK region to gain Amazon’s Prime Now delivery service. The speedy postage, which claims to offer one-hour delivery on over 15,000 items from the online retailer, previously launched in London and Birmingham earlier this year. Now Amazon users in Newcastle, covering Gateshead, Jesmond and High …

Bethesda’s Fallout is one of just four IPs to have sold more than half a million units in a week in the UK. Fallout 4 smashed the 500,000 barrier, generating more than 24m in revenue, and that’s without counting digital sales via Steam, PSN or Xbox Live. The data, courtesy …

UK retail has hailed the launch of Fallout 4 as the title hit the market and made it the best-performing week for physical games this year. We report just how well Fallout 4 did, how many units it sold and just how much the market made as a result. Also, …

Filmmaker Brett Ratner is reportedly producing a film based on Tetris creator Alexy Pajitnov. According toTracking Board, Pajitnov will be the subject of a feature-length biopic produced by Ratner – known for directing X-Men: The Last Stand and Rush Hour. The report further states the film appears to draw comparison …