A new set of guidelines published by the Committee of Advertising Practise have called for clearer signposting of advertising and marketing deals in YouTube videos. The document examines a number of scenarios in which ‘vloggers’ should fully disclose any such commercial agreements. Those who are found in breach of the …
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[Industry news] Sasha Volkohon appointed Head of Commercial at game events GmbH
game events GmbH, the organiser of gamescom dev, has appointed Sasha Volkohon as Head of Commercial,…
[Event News] VIVA! Games Marketing #4 brings the games industry’s marketing leaders together in London this November
The games marketing community will come together in London on Wednesday 18th November for VIVA! Game…
[Industry news] TIGA responds to the Autumn Budget statement
This is a press release posted alongside our usual editorial content. TIGA, the trade association re…
[Industry news] Rocky Horror Show Steps into Roblox
Pop culture meets code as Rocky Horror Show enters the world of Roblox. Digital culture platform Coo…
[Industry news] Russ Harding joins Rhino Rock Studios as Partner and Director
Rhino Rock Studios has announced that games and interactive entertainment veteran Russ Harding has j…
There is ‘no way’ Fallout Shelter will make more money than Fallout 4
Bethesda’s marketing VP has dismissed the idea that Fallout Shelter might make more money than Fallout 4. Fallout Shelter was released during E3, it topped the Apple App Store in 48 countries and was played more than 70m times a day during that period. SuperData estimates the game made over …
Read More »Games PR veteran hit by car seeks donations for mobility vehicle
Money raised will help Nick Grange visit his daughter
Read More »Firaxis considered remaking Terror from the Deep
Firaxis says a remake of XCOM classic Terror from the Deep is still a possibility. The 2K-owned studio brought XCOM back from the dead in 2012 with XCOM: Enemy Unknown, a remake of the original 1994 strategy classic of the same name. It led some fans to call for a …
Read More »Amazon ditches its trade-in program
By the end of the month customers will no longer be able to trade-in their old video games at Amazon. Until now a whole host of products – including but not limited to video games – could be traded in on the site. However, the entire process is being scrapped. …
Read More »How Mike Bithell’s never-ending crunch on Volume sent him to hospital
'I changed things around, grew up a bit. I think if you don’t have those moments it can spiral. It was a wake up call'
Read More »Mario Happy Meal toy embroiled in wanking kerfuffle
Well here’s a story we didn’t expect to be bashing out on a mid-week summer holiday morning. A Super Mario Happy Meal toy has today rubbed a few people up the wrong way after finding itself at the centre of a completely bizarre controversy. A Mirror story has alleged that …
Read More »10 top tips for creating believable AI in games
Experts pitch in with their tips, tricks and things to consider when creating AI
Read More »Former games veteran who was hit by car is seeking money for mobility vehicle
A former video games industry exec – who has had stints at Apple, Activision and Xbox – is raising money after being hit by a car and left immobile. Nick Grange was in a coma for five months and hospilised for nine months after the incident in 2014. He is …
Read More »Monster Strike bringing in $4.2m a day
Japanese studio Mixi’s mobile co-op action RPG Monster Strike made $4.2m a day during its most recent quarter, according to the developer’s latest financial results. Industry analystDr. Serkan Totorevealed Mixi saw a total of $378m in sales for the title’s iOS and Android versions between April 1stand June 30th. The …
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[Guest post] Among Us on Windows: what the social deduction boom looks like from the desktop
Social deduction has always been a party-room genre first and a software genre second. Werewolf and Mafia needed a table, a moderator and a group willing to lie to each other for an hour. The digital versions that stuck tend to keep that structure intact and add the one thing tabletop versions can't: anonymity, plus a reason to move around.
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[Industry news] Studio Atelico Launches the First AI Engine Built to Run On-Device Inside Games
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[Industry news] TIGA responds to the Autumn Budget statement
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[Industry news] EFAN.gg Launches Public Beta
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[Industry news] Music+Sound Awards Reveal 2026’s Finalists
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MCV/DEVELOP’s 30 Under 30 – 2026
Nominations are now being accepted for the 2026 MCV/DEVELOP "30 Under 30", which will be given the spotlight as part of MCV/DEVELOP #1012, appearing Jan 2027.
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Finalists announced for the Women In Games Awards 2026
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[Event news] Electric Square announced as sponsor of Outstanding Achievement Award category at Women in Games Awards 2026
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[Event news] Screen Burn to sponsor the Development Impact Award at the MCV/DEVELOP Women in Games Awards
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[Event news] Fenris Creations announced as sponsor of Rising Star category at Women in Games Awards 2026

MCV/DEVELOP News, events, research and jobs from the games industry
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