Mastertronic MD Andy Payne joins EGL board

Industry veteran Andy Payne has joined the board of eSports firm European Gaming League (EGL). Payne takes on the role on top of his duties as MD and chairman of publisher Mastertronic and chair of trade body UKIE. I am honoured and flattered to be asked to join EGL,” Payne …

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Will anyone win the toys-to-life war?

It’s a little known fact that the term ‘toys-to-life’ is actually an Activision trademark. The publisher coined the phrase to describe its 2011 game and toy hybrid, Skylanders, and it has since been adopted by executives at Disney, Nintendo and Warner Bros. At that time, Activision hoped Skylanders would go …

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Opinion: Pre-order? Why bother?

Is it really any surprise gamers are becoming more reluctant to pre-order? Over the past 12 months, there have been several examples of games that just didn’t live up to their expectations; games that launched full of bugs, and online games that couldn’t actually connect online. We can recall at …

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