MCV/DEVELOP News, events, research and jobs from the games industry

Video game advertisements on Facebook are less successful than dating ads, the firm has revealed. In fact, game ads are the worst performing on the social network in its entirety. The news was announced at today’s London Games Conference. You are not just competing with other video game ads, you …

Developer Relations exec Rupert Whitehead offers tips to London Games Conference attendees

Publisher EA has said it will be right at the forefront of virtual reality if the technology takes off – but a big hurdle remains before that can happen. The challenge is if you are at all even slightly motion sick prone, it’s very tough," EA CFO Blake Jorgensen said …

Western FPS king Call of Duty: Advanced Warfare has beaten a firm Japanese favourite to the top of the Japanese weekly charts. Famitsu data reveals that the shooter, published by Square Enix in the region, sold 100,996 copies on PS3 to claim No.1, beating the 76,407 units PES 2015 sold …

Players of Blizzard’s all-conquering MMO World of Warcraft are being handed a five day extension to their subscriptions to make up for the troubled launch of the Warlords of Draenor DLC. The offer applies to all subscriptions that were active as of Friday November 14th. The quality of the content …

PC gamers complaining about the lack of a specific function in the PC version of Far Cry 4 have been revealed to be pirates. A number of complainants took to the likes of Reddit and Twitter to complain the Ubisoft’s game lacked a FOV (field of view) slider – this …

King.com spent $55m on TV advertising in the US this year, more than PlayStation and Xbox. Analyst Nick Parker revealed a host of stats live on stage at London Games Conference today. He said that King and Supercell combined in the UK, accounted for 29 per cent of all money …

LGC14: Sarah Wellock on how to engage with fans and when to moderate

Gamer Network boss Rupert Loman took to London Games Conference to reveal some insight into this year’s EGX consumer show. In a fascinating talk, he revealed the data from a survey of 3,300 Eurogamer Expo attendees on what hardware they want, what they’re excited by and what will drive their …

A third patch that Ubisoft hopes will address some of the technical criticism aimed at Assassin’s Creed: Unity is on the way. In an unusually frank post the publisher has said that the vast numbers of NPCs (non-playable characters) on-screen at any one time is not connected to the game’s …