MCV/DEVELOP News, events, research and jobs from the games industry

Nintendo characters are to start appearing on the packing of kids’ yoghurt snack Frubes as part of a new promotion. Nintendo UK will collaborate with food firm Yoplait to place characters such as Mario, Luigi, Peach and Bowser on the side of the company’s Petits Filous Frubes. Mario, Luigi, Toadette, …

Sony has released the TV ad that it will run next week ahead of the release of PS4 racer DriveClub. The ad follows a selection of gamers from around the world as they pledge allegiance to their club, by taking ‘The DriveClub Oath’,” the company says. Forming part of a …

Author Christopher Brookmyre tells the story of how RedBedlam's game came to life

Amazon's Jesse Freeman on pros and cons of the two platforms for the game development process

Telltale’s acclaimed The Walking Dead will arrive on PS4 and Xbox One later this month. Both the first and second series of the game will be released on both next-gen consoles on October 24th, IGN reports. Their release will be staggered in North America, however, with Season one arriving on …

Hot on the heels of curated lists on the Steam store, Humble Bundle has followed suit with a venture of its own. It is debuting the feature with a list from YouTube network YogsCast. The media organisation chooses which games appear on its storefront and in turn receives a five …

Streaming games platform OnLive will serve as event partner for this year’s Games Media Awards. Bruce Grove, general manager of OnLive, commented: It’s hugely valuable to take time out and recognise the excellence and contributions of our industry’s media. Everyone at OnLive is delighted to be part of the celebrations …

Ubisoft has set up shop in Moscow, Russia. This new office is to provide community development and support to the publisher’s expanding Russian market. During The Crew’s beta more the region with the most active users was Russia. The office is to be headed up by MD Olga Lazareva, who …

Xbox One has got off to a slow start in Japan, but Microsoft has vowed to continue with its ongoing struggle to achieve success in the region. It’s not as though we’re satisfied with the current sales state,” Xbox Japan boss Takashi Sensui told Famitsu, as translated by Kotaku. We …

EA will next month finally roll out the addition of pools to The Sims 4. That’s not all, either – also incoming this month are a collection of Star Wars outfits and the addition of ghosts. Ghosts sees dead Sims re-joining the game world, complete with all the attributes they …