MCV/DEVELOP News, events, research and jobs from the games industry

Generation Media says that television advertising is the most effective way to reach a younger audience… Consolidated TV data year-to-date reveals an increase in children’s focused TV advertising from the games market. This follows an increase to kids’ exposure to emerging media channels and new technology. Various sources suggest that …

PS4 is still riding the crest of its strong launch wave but there is one criticism the machine has regularly faced it’s concerning the lack of triple-A releases for the machine thus far. With The Order: 1886, Bloodborne and Uncharted 4 not due until next year, the already delayed DriveClub …

Sony's new-gen hardware beats Xbox One, Wii U, 3DS and Vita

Pre-orders for DK2 surpass 45,000

Secretary says government support means 'a lot more than tax breaks'

The open beta for Jagex’s MOBA Transformers Universe will be launching shortly. Fans will be able to enter the beta from tomorrow (Friday July 4th). A variety of maps and game modes will be available to players, as well as customizable weapons and armour. In order to take part, players …

We speak to the newly-appointed ambassador about his role to boost games, films, TV, fashion and more

Entertainment, media and technology market research firm Interpret has revealed that over 72 million children are interested in owning toys-to-life products. Based off its syndicated GameByte study, Interpret has found that what it calls ‘smart toys’ – as in, ones that integrate physical toys and video games – have a …

It’s apparently quite hard to get hold of a PlayStation Vita in the US at the moment. Polygon reports that the launch of the Vita Slim in the territory in May as part of a Borderland 2 bundle has led to a shortage, with Sony struggling to match demand. "We’re …

Actress Lindsay Lohan is taking Rockstar to court. The Associated Press reports that the Herbie: Fully Loaded, Mean Girls and Ugly Betty Star is alleging that Grand Theft Auto V character Lacey Jonas was unofficially based on her. Lohan reckons the character is an "unequivocal" reference to her, depicting her …