Fast food giant McDonalds says its latest Happy Meal campaign is using Super Mario to help kids keep fit. Video games and fast food have long been in the crosshairs of health experts crediting both with the rapidly increasing level of obesity amongst UK children. But McDonalds told MCV it …
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[Event News] VIVA! Games Marketing returns to tackle the biggest challenges facing games marketers
What does AI mean for games discoverability? Do creator marketing strategies still work? How can dev…
[Guest Post] GTA VI : The Tipping Point For A New Normal
Cormac Moylan, CMO at Loaded, argues that GTA VI could become the release that finally makes gaming’…
MCV/DEVELOP’s 30 Under 30 – 2026
Nominations are now being accepted for the 2026 MCV/DEVELOP "30 Under 30", which will be given the s…
[Guest post] What Japan’s gamers can teach the rest of the games industry
By Berkley Egenes, Chief Marketing & Growth Officer at Xsolla, and Faisal Kazim, Games Commissioner …
[Industry news] The Games Forum Roma: Bringing Together Video Games, Academia, Culture & Industry
Two days this autumn will be dedicated to bringing together communities that too often discuss the f…
Second month at the top for EA’s Titanfall
Titanfall is the UK No.1 for the second month in a row. Data from GfK Chart-Track reveals that the EA shooter was bolstered by the launch of an Xbox 360 SKU, which accounted for the majority of Titanfall’s sales during April. The game was part of a bumper month for …
Read More »Abusing your comfort zone
Dlala Studios' Craig Thomas discusses
Read More »Microsoft’s decision has ‘killed original Kinect games’; PlayStation Camera could outsell it
Microsoft’s decision to remove Kinect from the Xbox One bundle has destroyed any possibility for developers to make games that realise the potential of the motion-sensing camera. That’s according to Zumba Fitness developer and UK studio Zo Mode, whose studio head Paul Mottram said: "We’ve been closely involved with Microsoft …
Read More »Can the game industry keep a lid on rising development costs?
Developers admit budgets are increasing on PS4 and Xbox One, but efficient middleware could stop it spiraling out of control
Read More »Elder Scrolls Online and other MMOs still locked behind Xbox Live paywall
Recent changes to Xbox Live have not liberated Bethesda’s The Elder Scrolls Online from its Xbox Live Gold requirement. As part of its Kinect announcement yesterday Microsoft also confirmed rumours that video streaming apps such as Netflix will now be made available to all, regardless of whether they subscribe to …
Read More »3DS games dominate Japanese Top Ten
Sales of Nintendo’s handheld continue to grow in Japan as the console takes hold of the Top Ten, according to Japanese sales data from Famitsu. Of the Top Ten games for the week ending May 11th, seven are for 3DS. The total number of 3DS consoles sold jumped by 4,000 …
Read More »Microsoft backtracking “kills chances to make original Kinect games”
Zoë Mode says Kinect-less Xbox One is "a shame" while David Braben reminds devs that there is still an audience
Read More »Getting started with #IoT apps – online resources for devs
Intel Developer Blog: Softtalkblog offers tutorials for those experimenting with the Internet of Things
Read More »Unrest arrives on Steam on 26th June
Indian indie developer Pyrodactyl will release its adventure RPG, Unrest, via Steam on 26th June. Unrest is the product of a successful Kickstarter campaign, and aside from Steam, the game is also currently available for preorder via the developer’s website. The DRM-free version is priced $15, while the Special Edition, …
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[Industry news] Music+Sound Awards Reveal 2026’s Finalists
The Music+Sound Awards have announced the finalists for 2026, globally celebrating the composers, sound designers and wider creative talent whose work is shaping music and sound in gaming.
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[Guest post] Beyond the Disc: Why the Format Debate is Really About Consumer Choice
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[Industry news] Fireshine Games Expands Its Successful Portfolio with the Acquisition of Danish Developer Fair Games and Their Multimillion-Selling Game Necesse
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[Guest post] Keep Game Concept Motion Separate from Gameplay Footage
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[Guest Post] GTA VI : The Tipping Point For A New Normal
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MCV/DEVELOP’s 30 Under 30 – 2026
Nominations are now being accepted for the 2026 MCV/DEVELOP "30 Under 30", which will be given the spotlight as part of MCV/DEVELOP #1012, appearing Jan 2027.
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Finalists announced for the Women In Games Awards 2026
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[Event news] Electric Square announced as sponsor of Outstanding Achievement Award category at Women in Games Awards 2026
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[Event news] Screen Burn to sponsor the Development Impact Award at the MCV/DEVELOP Women in Games Awards
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[Event news] Fenris Creations announced as sponsor of Rising Star category at Women in Games Awards 2026

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