IGN’s Keen joins PlayStation

Influential media exec Rich Keen has been named head of product marketing at PlayStation UK. Keen was international publishing director at Ziff Davis, the owner of video games media giant IGN and men’s lifestyle specialist AskMen. He leaves IGN after six years and will replace Mark Bowles, who left PlayStation …

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Major TV campaign for Wii U Mario

Nintendo is backing its biggest Wii U game of the year with a major TV advertising campaign. Super Mario 3D World launches on November 29th, and will be backed by advertising aimed at kids, families and girls. Nintendo will be using the TV ads to push the hardware, which has …

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SuperAwesome reaches 13m kids a month

SuperAwesome has announced that its network now reaches 13m unique children each month. The kids and teens marketing platform puts this down to the recently launched mobile kids ad network which operates in the Kids category on the App Store. The company is the largest of its kind in the …

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