"It'll be interesting to see just how a market reacts to a more curated storefront"
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[Industry news] Sasha Volkohon appointed Head of Commercial at game events GmbH
game events GmbH, the organiser of gamescom dev, has appointed Sasha Volkohon as Head of Commercial,…
[Event News] VIVA! Games Marketing #4 brings the games industry’s marketing leaders together in London this November
The games marketing community will come together in London on Wednesday 18th November for VIVA! Game…
[Industry news] TIGA responds to the Autumn Budget statement
This is a press release posted alongside our usual editorial content. TIGA, the trade association re…
[Industry news] Rocky Horror Show Steps into Roblox
Pop culture meets code as Rocky Horror Show enters the world of Roblox. Digital culture platform Coo…
[Industry news] Russ Harding joins Rhino Rock Studios as Partner and Director
Rhino Rock Studios has announced that games and interactive entertainment veteran Russ Harding has j…
Mattel Creative on emerging streaming platforms: ‘We want to be everywhere; this will be a new frontier for the company’
Having successfully launched its free-to-play mobile title, Hot Wheels Infinite Loop, Mattel Creative talks to Robert Hutchins about its desire to conquer new streaming platforms
Read More »DayZ finally gets rated in Australia
References to drugs are thought to have been scrubbed from the game
Read More »Apple delays new rules on tracking and advertising in apps for children
"We aren’t backing off on this important issue, but we are working to help developers get there"
Read More »AR app Clean A/R wins top prize in the Unity for Humanity 2019 Challenge
"We’ve found that the tools can create serious impact, opening people’s hearts and minds"
Read More »Sega cuts content from Yakuza remasters: ‘The perception of the LGBTQ community was different to how it is nowadays’
Sega is remastering Yakuza 3, 4 and 5, with the first title having launched at gamescom, but not all of the content made the cut, series producer Daisuke Sato tells MCV
Read More »Ubisoft praises ‘fantastic freedom’ from Vivendi and wants to invest in new IPs
Alain Corre, Ubisoft’s EMEA executive director, tells MCV@gamescom about the firm’s ambitions, with a particular focus on family-friendly new IPs, and the lessons the publisher has learnt from Starlink’s overambitious launch
Read More »Bandai Namco’s Hoerdt on how Epic Games Store and subscription models are potential ‘threats’
Bandai Namco’s Hervé Hoerdt, SVP of marketing, digital and content for Europe, tells MCV@gamescom about the rise of new ways to engage with content and the threats it could represent, while embracing what streaming can bring to the table
Read More »Read the second issue of MCV@gamescom 2019, featuring Xbox, CD Projekt Red, Gearbox
It's time to catch up with the gamescom news you missed
Read More »Voidpoint and 3D Realms apologise for offensive comments by dev team
Studio will patch out unacceptable language in-game, too
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[Guest post] Among Us on Windows: what the social deduction boom looks like from the desktop
Social deduction has always been a party-room genre first and a software genre second. Werewolf and Mafia needed a table, a moderator and a group willing to lie to each other for an hour. The digital versions that stuck tend to keep that structure intact and add the one thing tabletop versions can't: anonymity, plus a reason to move around.
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[Industry news] Studio Atelico Launches the First AI Engine Built to Run On-Device Inside Games
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[Industry news] TIGA responds to the Autumn Budget statement
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[Industry news] EFAN.gg Launches Public Beta
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[Industry news] Music+Sound Awards Reveal 2026’s Finalists
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MCV/DEVELOP’s 30 Under 30 – 2026
Nominations are now being accepted for the 2026 MCV/DEVELOP "30 Under 30", which will be given the spotlight as part of MCV/DEVELOP #1012, appearing Jan 2027.
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Finalists announced for the Women In Games Awards 2026
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[Event news] Electric Square announced as sponsor of Outstanding Achievement Award category at Women in Games Awards 2026
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[Event news] Screen Burn to sponsor the Development Impact Award at the MCV/DEVELOP Women in Games Awards
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[Event news] Fenris Creations announced as sponsor of Rising Star category at Women in Games Awards 2026

MCV/DEVELOP News, events, research and jobs from the games industry
![Atelico AI Engine logo [Industry news] Studio Atelico Launches the First AI Engine Built to Run On-Device Inside Games](https://mcvuk.com/wp-content/uploads/Atelico_AI_Engine_logo-110x75.jpg)
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