MCV/DEVELOP News, events, research and jobs from the games industry

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Swallowtail Games goes official, bolstered by Abertay Prototype Fund cash injection

New owner Game Retail Limited has kicked off its first major GAME marketing initiative since taking ownership of the retailer earlier this year. It’s Christmas campaign revolved around the tagline It’s Never Just A Game” and will place specific focus on weekly promotions based on the latest releases. The creative …

Popular tech jobs fair returns with two-day recruitment round in London

The Wii and DS versions of Activision’s Transformers Prime: The Video Game will be available exclusively through Toys R Us in the UK. A Wii U version is also scheduled to be part of the Wii U’s launch line-up when that arrives on November 30th. It’s fairly common practise for …

The release of Halo 4 next Tuesday is set to make entertainment history”, according to Microsoft. It cites sources saying that the game’s release could be the biggest entertainment event of 2012”. Over 10,000 retailers across 40 countries will open their doors at midnight on Monday night to welcome the …

Publisher defends consumer rights TV show concerns with detailed statement

Twenty-one experts in digital games and marketing will take to the stage at next month’s London Games Conference. The November 21st event has packed well-known industry faces,up-and-coming online businesses and iconic names like Twitter, Xbox, Google and EA into its targeted conference. A full schedule for the event has now …

SimCity designer and Jawad Ansari resolve legal conflict

The Mass Effect Trilogy will arrive on PS3 just a month later than it does on Xbox 360 and PC. The Xbox and PC SKUs will be released in Europe on November 9th. The PS3 version will subsequently be released on December 7th. Mass Effect Trilogy includes, as the name …