SOCIAL MEDIA SPECIAL: The platform holder’s perspective

For our Social Media Special, PlayStation Access community manager Michael Shillingford explains how Sony is getting fans involved in its latest releases First of all, there is the impact of the PlayStation brand which naturally brings a lot of followers and fans to our pages. Cross pollination of content across …

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SOCIAL MEDIA SPECIAL: The publisher’s perspective

As part of our Social Media Special, Ubisoft’sUK head of digital marketing Alan Dykes discusses how Twitter and Facebook can be crucial to a game’s success – if used inventively Advocacy radiates from core fans – they give a franchise legitimacy and deliver far more value revenue-wise than they spend …

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SOCIAL MEDIA SPECIAL: The media’s perspective

Following our look at how social media can be used to build communities, IGN’s Rich Keen discusses the new challenges this poses for media firms as pubishers and developers reach out to fans directly When it comes to digital channels there’s no doubt that the lines between games publisher, retailer …

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SOCIAL MEDIA SPECIAL: Social Services

Twitter, Facebook and other online networks are a part of our daily lives, but is the games industry taking full advantage of these direct connections to fans? James Batchelor asks experts about the best way to build a community with social media The fence is down. Publishers need no longer …

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Origin to distribute 505 Games in India

Mumbai-based distributor Origin Games has tied up with 505 Games to distribute its games in India, with a strong focus on the publisher’s Kinect offerings. Origin will release games from the Zumba Fitness publisher starting July, however, only the console versions will be released in India. PC gamers are out …

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