MCV/DEVELOP News, events, research and jobs from the games industry

Pledged support currently stands at $2.8 million

Walk into any GAME or HMV store and you’ll find an abundance of officially licensed toys and other products positioned at the point of sale. And why not? Lewis Tyler looks at how games brands are branching out… Everyone knows we’ve reached a watershed in terms of mainstream acceptance of …

Forget Call of Duty and World of Warcraft, Activision Blizzard has a new superbrand on its hands.Christopher Dring speaks to VP of marketing John Coyne to discover how the publisher is taking Skylanders from its new kids IP to this year’s biggest toy franchise… If there’s one thing Tony Hawk …

The websites for both GAME and Gamestation have this morning been taken down. GAME.co.uk is down for maintenance,” a message on the site currently reads. We apologise for any inconvenience this may cause.We hope to be back up and running very soon. If you require assistance with an existing order …

More than 384 million toys were sold during 2011, with the total market up three per cent year-on-year to 2.96 billion. The editor of MCV’s sister publication ToyNews, Samantha Loveday, gives us an overview of the business… IS THE toy industry really recession proof?” is a question I’ve been asked …

But Los Angeles superior court upholds claims of promissory fraud by Infinity Ward founders

Beginning a guest presentation by calling your chief speaker a moron” isn’t a typical approach. But then, Michael Pachter isn’t your typical analyst. I’ve been doing one-sentence intros, but I have a couple of sentences for John Riccitiello,” Pachter said at the start of his Q&A with EA boss John …

EA CEO suggests Zynga moves financially motivated

Complete coverage from the San Francisco event across one hundred reports and news stories

EA has confirmed that it sold 900k copies of BioWare RPG Mass Effect 3 during its first 24 hours of availability. That’s a US sales figure. We don’t know the UK sales figure, but with the game shooting straight to the top of the listings – and breaking the combined …