The Kinect version of Halfbrick’s popular game Fruit Ninja has been downloaded 1 million times via Xbox Live Arcade. The figure comes less than a year after the game’s XBLA launch in August 2011. "Hitting 1 million downloads for XBLA is an awesome achievement," said Phil Larsen, chief marketing officer …
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[Event News] VIVA! Games Marketing returns to tackle the biggest challenges facing games marketers
What does AI mean for games discoverability? Do creator marketing strategies still work? How can dev…
[Guest Post] GTA VI : The Tipping Point For A New Normal
Cormac Moylan, CMO at Loaded, argues that GTA VI could become the release that finally makes gaming’…
MCV/DEVELOP’s 30 Under 30 – 2026
Nominations are now being accepted for the 2026 MCV/DEVELOP "30 Under 30", which will be given the s…
[Guest post] What Japan’s gamers can teach the rest of the games industry
By Berkley Egenes, Chief Marketing & Growth Officer at Xsolla, and Faisal Kazim, Games Commissioner …
[Industry news] The Games Forum Roma: Bringing Together Video Games, Academia, Culture & Industry
Two days this autumn will be dedicated to bringing together communities that too often discuss the f…
GDC: Standing ovation for Indie Game The Movie
VIDEO: Filmmakers Lisanne Pajot and James Swirsky swamped with praise
Read More »GDC: Yves Guillemot’s Child of Eden brainwave
Did the Ubisoft CEO conceive the idea of Kinect as a Child of Eden controller? Tommy Francois believes so
Read More »GDC: RedLynx: Independence can be an illusion
Being acquired has its perks, insists the CEO of Ubisoft-owned Finnish studio
Read More »GDC: Square Enix opts for Umbra
Developer-publisher to use Umbra 3.1 rendering performance optimisation middleware
Read More »GDC: Fruit Ninja Kinect hits 1 million downloads
Halfbrick studio's iOS hit now a triumph on XBLA
Read More »GDC: Testronic expands London studio
Enlarged base allows company to scale up QA operations
Read More »Will Luton’s GDC 2012: Day One
A first-timer for the conference offers up his diary of the show so far
Read More »GDC: Electronic Arts opens Gothenburg studio
New development hub working with Frostbite 2 tech for next-gen projects
Read More »GDC and the death of the gods
Michael French on why the biggest change to the GDC schedule reflects a major shift in the games industry
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[Industry news] Music+Sound Awards Reveal 2026’s Finalists
The Music+Sound Awards have announced the finalists for 2026, globally celebrating the composers, sound designers and wider creative talent whose work is shaping music and sound in gaming.
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[Guest post] Beyond the Disc: Why the Format Debate is Really About Consumer Choice
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[Industry news] Fireshine Games Expands Its Successful Portfolio with the Acquisition of Danish Developer Fair Games and Their Multimillion-Selling Game Necesse
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[Guest post] Keep Game Concept Motion Separate from Gameplay Footage
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[Guest Post] GTA VI : The Tipping Point For A New Normal
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MCV/DEVELOP’s 30 Under 30 – 2026
Nominations are now being accepted for the 2026 MCV/DEVELOP "30 Under 30", which will be given the spotlight as part of MCV/DEVELOP #1012, appearing Jan 2027.
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Finalists announced for the Women In Games Awards 2026
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[Event news] Electric Square announced as sponsor of Outstanding Achievement Award category at Women in Games Awards 2026
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[Event news] Screen Burn to sponsor the Development Impact Award at the MCV/DEVELOP Women in Games Awards
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[Event news] Fenris Creations announced as sponsor of Rising Star category at Women in Games Awards 2026

MCV/DEVELOP News, events, research and jobs from the games industry
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