'We're trying to be careful not to get people too excited and then have to go and disappoint them'
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[Event News] VIVA! Games Marketing returns to tackle the biggest challenges facing games marketers
What does AI mean for games discoverability? Do creator marketing strategies still work? How can dev…
[Guest Post] GTA VI : The Tipping Point For A New Normal
Cormac Moylan, CMO at Loaded, argues that GTA VI could become the release that finally makes gaming’…
MCV/DEVELOP’s 30 Under 30 – 2026
Nominations are now being accepted for the 2026 MCV/DEVELOP "30 Under 30", which will be given the s…
[Guest post] What Japan’s gamers can teach the rest of the games industry
By Berkley Egenes, Chief Marketing & Growth Officer at Xsolla, and Faisal Kazim, Games Commissioner …
[Industry news] The Games Forum Roma: Bringing Together Video Games, Academia, Culture & Industry
Two days this autumn will be dedicated to bringing together communities that too often discuss the f…
Valve: We could create our own game hardware
Half-Life developer ponders 'hardware as a service'
Read More »Call of Duty scheduled for autumn Vita release
A PlayStation Vita version of Activision’s blockbuster war franchise Call of Duty will be released this autumn. The admission comes from SCEA’s senior VP of PlayStation brand marketing Guy Longworth, who told GameTrailers: "In the Autumn, [my kids] are really looking forward toCall of Dutyon Vita, and that’s going to …
Read More »Sony pledges a decade of support for Vita
Sony sees Vita as a five-to-ten year platform and is bullish on its potential for success, the console giant’s SVP of brand marketing has said. Speaking toGameTrailers, Guy Langworth said that Sony was looking to establish the PS Vita as the number one handheld console in the world”. He added …
Read More »Sony throws elite first party talent behind Vita
'You'll see a number of games coming out from all of our studios', says firm's SVP of brand marketing
Read More »Sony: We’ll support Vita for five to ten years
'We really want to establish this as the number one handheld console in the world'
Read More »Valve would consider own-brand hardware
Steam owner and digital PC giant Valve has said that it would consider entering the games hardware race. Well, if we have to sell hardware we will,” co-founder and Valve MD Gabe Newell told Penny Arcade. We have no reason to believe we’re any good at it, it’s more we …
Read More »Schafer: Xbox must wake up to indie exodus
Double Fine director says developers are turning their back on closed platforms
Read More »Windows 8 logo is a blast from the past
Microsoft’s new Windows 8 logo ditches the Windows ‘flag’ that has been with the firm since Windows 3.1, choosing a new angled Window graphic similar to that used in the very first Windows operating system. "Using bold flat colors and clean lines and shapes, the new logo has the characteristics …
Read More »PlayStation Vita – where’s cheapest?
We won’t discover all the High Street Vita deals until tomorrow, but that doesn’t mean you can’t splash your cash right now and have the machine waiting for you on (or at least shortly after) launch day. Here’s a look at the deals currently available online for Sony’s new machine, …
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[Industry news] Music+Sound Awards Reveal 2026’s Finalists
The Music+Sound Awards have announced the finalists for 2026, globally celebrating the composers, sound designers and wider creative talent whose work is shaping music and sound in gaming.
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[Guest post] Beyond the Disc: Why the Format Debate is Really About Consumer Choice
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[Industry news] Fireshine Games Expands Its Successful Portfolio with the Acquisition of Danish Developer Fair Games and Their Multimillion-Selling Game Necesse
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[Guest post] Keep Game Concept Motion Separate from Gameplay Footage
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[Guest Post] GTA VI : The Tipping Point For A New Normal
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MCV/DEVELOP’s 30 Under 30 – 2026
Nominations are now being accepted for the 2026 MCV/DEVELOP "30 Under 30", which will be given the spotlight as part of MCV/DEVELOP #1012, appearing Jan 2027.
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Finalists announced for the Women In Games Awards 2026
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[Event news] Electric Square announced as sponsor of Outstanding Achievement Award category at Women in Games Awards 2026
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[Event news] Screen Burn to sponsor the Development Impact Award at the MCV/DEVELOP Women in Games Awards
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[Event news] Fenris Creations announced as sponsor of Rising Star category at Women in Games Awards 2026

MCV/DEVELOP News, events, research and jobs from the games industry
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