GAME Australia has introduced a revamped reward card scheme which has ruffled a few feathers down under with (pictured) risque advertising. The new scheme, dubbed GAME ON, rewards consumers with 10 points per $1 spent, with 1000 points being claimable as $2 back on in-store purchases. Ben Grant, marketing director …
Read More »
[Event News] VIVA! Games Marketing returns to tackle the biggest challenges facing games marketers
What does AI mean for games discoverability? Do creator marketing strategies still work? How can dev…
[Guest Post] GTA VI : The Tipping Point For A New Normal
Cormac Moylan, CMO at Loaded, argues that GTA VI could become the release that finally makes gaming’…
MCV/DEVELOP’s 30 Under 30 – 2026
Nominations are now being accepted for the 2026 MCV/DEVELOP "30 Under 30", which will be given the s…
[Guest post] What Japan’s gamers can teach the rest of the games industry
By Berkley Egenes, Chief Marketing & Growth Officer at Xsolla, and Faisal Kazim, Games Commissioner …
[Industry news] The Games Forum Roma: Bringing Together Video Games, Academia, Culture & Industry
Two days this autumn will be dedicated to bringing together communities that too often discuss the f…
Dinoroar Interactive releases Tapmatic
Australian indie developer Dinoroar Interactive has announced today the launch of its new iOS game Tapmatic. The game is a memory-based game of duplication, where players are tasked with recreating an increasingly difficult coloured sequence of button presses. Aileen Bautista, founder and CEO of Dinoroar, said: "This game isn’t for …
Read More »Adults ‘generate 80% of freemium app money’
But younger customers play for longer
Read More »The top five games job vacancies (w/e 09.09.11)
This week we're focusing on the ever-in-demand programmer roles
Read More »Mere Mortals quits game development
UK production firm to focus on other media
Read More »MCV GameTime: Industry TV advertising monitor (week ending Sept 9th)
We look at the year-on-year change in overall advertising activity for video games on TV from March 27th to August 21st. This is provided by specialist communication firmGeneration Mediawhich focuses on the entertainment and leisure industries. This week we also explain whether there has been a year-on-year change in the …
Read More »Crysis for Xbox 360 and PS3 to be digital release
The freshly announced Xbox 360 and PS3 versions of 2007 PC shooter Crysis will be digital-only releases. The game, which was only announced this morning, will cost 1600 Microsoft Points on Xbox Live Games on Demand (around 13.70) or 15.99 on the PlayStation Network. It will differ from the original …
Read More »Sorry, tech can’t stop crunch
Former Rockstar Vienna dev Jurie Horneman responds to Criterionâ??s front-page Develop feature
Read More »Deus Ex Human Revolution ships 2m copies
Having topped the UK charts for two weeks now, PS3, Xbox 360 and PC title Deus Ex: Human Revolution, publisher Square Enix has announced that it has now shipped 2m copies of the game. It was first released in the US on August 23rd with a European release on August …
Read More »Team Meat "won’t work with Microsoft again"
Outspoken indies Team Meat will no longer have a commercial partnership with Microsoft, a co-founder at the studio has said. Edmund McMillen has criticised the Xbox manufacturer for its lack of support during production of the 2010 XBLA hit Super Meat Boy. I don’t think we’ll work with them [Microsoft] …
Read More »-
[Industry news] Music+Sound Awards Reveal 2026’s Finalists
The Music+Sound Awards have announced the finalists for 2026, globally celebrating the composers, sound designers and wider creative talent whose work is shaping music and sound in gaming.
Read More » -
[Guest post] Beyond the Disc: Why the Format Debate is Really About Consumer Choice
-
[Industry news] Fireshine Games Expands Its Successful Portfolio with the Acquisition of Danish Developer Fair Games and Their Multimillion-Selling Game Necesse
-
[Guest post] Keep Game Concept Motion Separate from Gameplay Footage
-
[Guest Post] GTA VI : The Tipping Point For A New Normal
-
MCV/DEVELOP’s 30 Under 30 – 2026
Nominations are now being accepted for the 2026 MCV/DEVELOP "30 Under 30", which will be given the spotlight as part of MCV/DEVELOP #1012, appearing Jan 2027.
Read More » -
Finalists announced for the Women In Games Awards 2026
-
[Event news] Electric Square announced as sponsor of Outstanding Achievement Award category at Women in Games Awards 2026
-
[Event news] Screen Burn to sponsor the Development Impact Award at the MCV/DEVELOP Women in Games Awards
-
[Event news] Fenris Creations announced as sponsor of Rising Star category at Women in Games Awards 2026

MCV/DEVELOP News, events, research and jobs from the games industry
![asd 2 [Guest post] Beyond the Disc: Why the Format Debate is Really About Consumer Choice](https://mcvuk.com/wp-content/uploads/asd-2-110x75.jpg)
![dfgdgdg [Industry news] Fireshine Games Expands Its Successful Portfolio with the Acquisition of Danish Developer Fair Games and Their Multimillion-Selling Game Necesse](https://mcvuk.com/wp-content/uploads/dfgdgdg-110x75.png)
![1662974279280 Copy [Guest post] Keep Game Concept Motion Separate from Gameplay Footage](https://mcvuk.com/wp-content/uploads/1662974279280-Copy-110x75.jpeg)
![ULTIMATE EDITION 02 [Guest Post] GTA VI : The Tipping Point For A New Normal](https://mcvuk.com/wp-content/uploads/ULTIMATE_EDITION_02-110x75.jpg)

![Screenshot 2026 07 28 120612 [Event news] Electric Square announced as sponsor of Outstanding Achievement Award category at Women in Games Awards 2026](https://mcvuk.com/wp-content/uploads/Screenshot-2026-07-28-120612-110x75.jpg)
![SB SiteHeader 1 [Event news] Screen Burn to sponsor the Development Impact Award at the MCV/DEVELOP Women in Games Awards](https://mcvuk.com/wp-content/uploads/SB_SiteHeader-1-110x75.jpg)
![fenfen [Event news] Fenris Creations announced as sponsor of Rising Star category at Women in Games Awards 2026](https://mcvuk.com/wp-content/uploads/fenfen-110x75.jpg)