MCM partners with GameSpot UK

The MCM Expo has signed an official partnership with GameSpot UK for its May and October London events. The CBS-owned website will have a booth on the show floor, while a ‘GameSpot UK at MCM Expo’ stage will feature, which will include the latest trailers, panel discussions and presentations from …

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ShopTo kicks off brand campaign

Online indie retailer ShopTo.net is hoping to make a big name for itself with its latest brand awareness campaign. The firm booked ads on pitch-side boards during England’s 2-1 victory over Denmark earlier this month, attracting 7m viewers. The ads displayed the ShopTo logo, branding and 3DS imagery to drive …

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Global warming game finds publisher

The cult PC strategy game that lets players save the world from global warming will hit UK shelves, courtesy of Lace Mamba Global. Fate of the World – developed by Oxford-based studio Red Redemption – will be available to buy from Oxfam stores, too. The title will initially be released …

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Truth in Advertising

On March 1st, 2011, the Advertising Standards Authority (ASA) began to regulate UK companies’ own marketing communications on their websites and in other third party space under their control. This landmark development will extend the consumer protections provided by the CAP Code (the rules written by the Committee of Advertising …

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New kids software firm eyes retail

A new company developing games for very young children hopes to see its products in stores. The company – Made In Me – is targeting non-traditional retail with its game The Land of Me, which is aimed at two to six year-olds. The Land of Me is a mix of …

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