INTERVIEW: Yves Guillemot

What’s Ubisoft’s strategy going into Q4 and 2011? You’ve got a fairly diverse set of games on the slate ahead of you.The number of players is increasing tremendously and so it’s very important to have games for all those new audiences. But at the same time gamers are now buying …

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Guillemot: Move/Kinect face territorial rift

The success of Move and Kinect hinges on cultural acceptance, says Ubisoft CEO Yves Guillemot. In fact, the head of the French publisher says that Sony and Microsoft’s tech will each dominate one of key games territories, setting up the potential for a Kinect-oriented US market and a Move-driven Europe …

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£2m Xmas casual blitz for THQ

THQ will splurge 2m to reach kids, family and casual audiences this Christmas. The money is being spent on its Great Games, Great Value campaign, which will promote ten of the publisher’s family-friendly titles in the run up to Christmas. These games include Megamind, Truth Or Lies, The Biggest Loser, …

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GoldenEye will make a killing

Move over Mario – James Bond is going to be the top dog on Wii this year. Activision claims the new GoldenEye will rival hits like Mario Galaxy 2, Just Dance 2, Wii Party, Donkey Kong and Epic Mickey. Our expectations are that GoldenEye 007 will be one of the …

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Reggie: Apple can hurt us more than MS

The boss of Nintendo America has confessed that tech rival Apple could hurt” Nintendo’s success in the near-term and admitted that he fears the likes of iPhone far more than he does Microsoft, Xbox 360 or Windows Phone 7. Do I think that in the near term [Apple] can hurt …

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PSP2 was shown off at TGS

As news breaks of a PSPgo price cut in America and Japan, further claims have emerged about what Sony has planned for the still unannounced PSP2. Rumours of a rear-mounted touch panel have been buzzing about for some time, and Kotaku claims to have further confirmation of such a feature …

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