MCV/DEVELOP News, events, research and jobs from the games industry

Though Microsoft’s long-term approach to Kinect will undoubtedly lead to a long tail for Kinect on the High Street, retailer GAME has told MCV that the new peripheral needs to be an instant success. Day one will be important,” trading director Adam Davis explained. How can it not be when …

Unity boss explains why the industry should head to Montreal this month

GAME’s trading director Adam Davis tells MCV about how the High Street chain is driving pre-orders…What demand have you seen for Kinect so far?We have sold out of our initial allocation. Microsoft really got behind showcasing the product to our staff at our recent conference. This has helped drive awareness …

Primeâ??s first public demonstration locked-in at networking event Game Connection

Kinect may be stealing all the headlines, but Sony has come out fighting with a 13m ad blitz to drive the PlayStation business in Q4. What’s more, the platform holder says it will have sold 250,000 Moves in the UK by the time Kinect hits the market – with half …

Researchers at the University of Arizona have developed a new technology that can provide the fastest moving hologram image ever produced – and they predict the tech will be refined enough for use in the home within seven to ten years. 3DRadar reports that the device uses 16 cameras focused …

5th Cell, Booyah and Cerny Games also set to speak

EA will tomorrow announce a brand new game in the Battlefield series, it has been confirmed. The news comes courtesy of Ben Cousins of EA business unit Easy Studios who has been at EA’s ongoing O2 showcase in London. Little is known of the title at the moment, though Cousins …

Sony has confirmed that the digital version of the upcoming God of War: Ghost of Sparta will retail for just 16.99 on PSN’s PlayStation Store. This not only represents a decent saving on the 24.99 High Street RRP for the UMD version, but it’s also a very compelling price for …

Government reveals grand reform plans, but games may miss out