Just days before the company is due to rebrand to UKIE, ELSPA boss Michael Rawlinson today took to the stage at the Abertay Digital Spark conference to call for unity in the industry. Here, MCV presents the full transcript of his speech, which covers why the organisation is rebranding, what …
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[Event News] VIVA! Games Marketing returns to tackle the biggest challenges facing games marketers
What does AI mean for games discoverability? Do creator marketing strategies still work? How can dev…
[Guest Post] GTA VI : The Tipping Point For A New Normal
Cormac Moylan, CMO at Loaded, argues that GTA VI could become the release that finally makes gaming’…
MCV/DEVELOP’s 30 Under 30 – 2026
Nominations are now being accepted for the 2026 MCV/DEVELOP "30 Under 30", which will be given the s…
[Guest post] What Japan’s gamers can teach the rest of the games industry
By Berkley Egenes, Chief Marketing & Growth Officer at Xsolla, and Faisal Kazim, Games Commissioner …
[Industry news] The Games Forum Roma: Bringing Together Video Games, Academia, Culture & Industry
Two days this autumn will be dedicated to bringing together communities that too often discuss the f…
BlitzTech gets Kinect and Move functionality
New peripherals supported on popular middleware and development tool set
Read More »EA brings virtual world to the UK
Publisher EA has announced that it is bringing its children’s’ virtual world Littlest Pet Shop Online to the UK this September. The game is based on the popular Hasbro kids licence. Targeted at girls, it offers the chance to create and customise pets and share them with online friends. Players …
Read More »Collectors Edition for Epic Mickey
Disney Interactive has revealed the extra it will be throwing in with its Collector’s Edition version of interesting Wii outing Epic Mickey. 1UP reports that the SKU includes a five inch Epic Mickey figurine, a console skin for the Wii, a WiiMote Faceplate and behind the scenes DVD. We’re thrilled …
Read More »Borderlands gets GOTY edition
2K Games successful action RPG Borderlands is to get a Game of the Year Edition this month. CVG reports that the SKU will contain previously released DLC The Zombie Island of Dr Ned, Mad Moxxi’s Underdome Riot and The Secret Armory of General Knoxx on the disc. In addition, a …
Read More »MAG gets pay-monthly DLC
Publisher Sony has taken the interesting step of offering players the chance to purchase a small piece of extra functionality in online shooter MAG in return for paying a monthly fee. As of yesterday, players are now able to purchase additional character slots for the game that allow them to …
Read More »Madden NFL Superstars hits Facebook
Social networking game Madden NFL Superstars has launched on Facebook today. It’s the American football equivalent of FIFA Superstars which launched earlier this year – with both titles developed by casual firm Playfish. Madden NFL Superstars features 1,500 players from 32 NFL teams and allows users to play against friends …
Read More »EA slams Langdell
Publisher Electronic Arts alleges that Tim Langdell intended to deceive” the United States Patent and Trademark Office with his treatment of the Edge trademark. Tim Langdell, the owner of Edge Games so routinely embroiled in trademark disputes, had previously fired accusations at EA over its ambitious 2008 FPS Mirror’s Edge. …
Read More »Digital breathing life into Worms
Team 17’s co-founder and business development director Martyn Brown has told MCV that his company’s shunning of traditional publishing in favour of new digital distribution channels has done wonders for the Worms franchise. The series sold more units last year than any other time in its 15-year history. Given the …
Read More »ANALYSIS: Team 17
Most games firms crossing the line from boxed product to digital distribution tend to keep one foot on the High Street. While publishers like EA and Square Enix experiment with releasing download-only outings for major franchises such as Battlefield and Lara Croft, others have wholeheartedly leapt into the digital realm …
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[Guest post] Beyond the Disc: Why the Format Debate is Really About Consumer Choice
Gaming is becoming increasingly digital. But that doesn’t mean consumer choice is disappearing with the disc. If anything, as digital becomes the default, players are becoming more demanding about how, where and on what terms they buy.
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[Industry news] Fireshine Games Expands Its Successful Portfolio with the Acquisition of Danish Developer Fair Games and Their Multimillion-Selling Game Necesse
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[Guest post] Keep Game Concept Motion Separate from Gameplay Footage
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[Guest Post] GTA VI : The Tipping Point For A New Normal
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[Industry news] EBANX and NetEase Games Club bring local payment methods to Latin America’s booming video game market
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MCV/DEVELOP’s 30 Under 30 – 2026
Nominations are now being accepted for the 2026 MCV/DEVELOP "30 Under 30", which will be given the spotlight as part of MCV/DEVELOP #1012, appearing Jan 2027.
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Finalists announced for the Women In Games Awards 2026
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[Event news] Electric Square announced as sponsor of Outstanding Achievement Award category at Women in Games Awards 2026
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[Event news] Screen Burn to sponsor the Development Impact Award at the MCV/DEVELOP Women in Games Awards
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[Event news] Fenris Creations announced as sponsor of Rising Star category at Women in Games Awards 2026

MCV/DEVELOP News, events, research and jobs from the games industry
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