MCV/DEVELOP News, events, research and jobs from the games industry

A pop-up barber shop will be touring the country over the Bank Holiday weekend to promote the launch of Mafia II. The title’s publisher 2K Games will is offering shoppers a free shave and haircut – all they have to do is turn up at Joe’s Mafia II Barber Shop. …

Move is unlikely to be a massive sales success on day one when it lands in the UK on September 17th – instead, Sony believes that the device will sell over time thanks to word-of-mouth amongst consumers. Exactly as with EyeToy in the PS2 days, it’s a product that needs …

Cult Japanese developer Cave has published its second game on Apple’s App Store. Launched overnight, Dodonpachi Resurrection is the first home version of arcade hit DoDonPachi Daifukkatsu and offers Cave’s trademark ‘bullet-hell’ gameplay. It includes both the original arcade version of the game and an adapted iPhone interpretation. The game …

Multiformat magazine GamesTM is honouring its 100-issue landmark with a range of special covers. The monthly publication will print 100 limited edition covers for next month’s edition, which hits shelves on September 2nd. These focus on the ‘greatest games of all time’ including Super Mario World, Elite, Doom, Paperboy and …

The Government has passed a bill that could class video game PR launches and goodies as ‘bribes’. Section 7 will create a new offence next spring that charges firms failing to prevent bribery with an unlimited fine or up to ten years imprisonment. However, the industry’s leading press officers say …

Plans for the UK games industry’s fourth week-long celebration of video games are starting to shape up. This year’s London Games Festival will kick off with a high-profile opening ceremony at Earls Court on September 30th, and for the next month take in a raft of industry events – culminating …

American retailer Target is to join the likes of Best Buy, Walmart, 7-Eleven and Toys R Us in offering shoppers the chance to trade in their old games and consoles for in-store credit. Its pre-owned scheme was yesterday debuted in Northern California and is expected to be rolled out to …

Former SCEE boss Chris Deering says to keep an eye on Android's large-screen eventuality

"Ignore these new formats at your peril." That was the warning from former SCEE boss and Codemasters chairman Chris Deering today as he opened Edinburgh Interactive with a brief run-through of the ‘treacherous’ challenges the industry faces – and how moving online business models to mobile platforms will help get …

Events include industry networking shows and many consumer-facing opportunities