MCV/DEVELOP News, events, research and jobs from the games industry

Microsoft has announced it will be running an event dedicated to Project Natal in addition to its key E3 press conference in June. The new event was announced through a Twitter post from Microsoft’s director of product management Aaron Greenberg, who said: Just one press conference on Monday morning, Sunday …

The average sale price of a video game in the UK fell last year compared to 2008, new data from the ERA shows. The overall average price of a game in 2009 was 21.34, down from 22.99 in 2008. In addition, supermarkets may be the largest growing games retailers in …

It’s official: supermarkets are the fastest growing games retailers in the UK.According to TNS data published by ERA this week, supermarkets took up 17.7 per cent of revenue earned through video game software sales in 2009 – a whopping 328m. That figure was just 210m, 10.1 per cent of the …

John Broomhall gets down on the carpet to find out what makes Sonyâ??s virtual pet squealâ?¦

Industry professionals invited to talk at GDC sister-event

Coming in at the higher end of Xbox Live’s pricing range, the 1200 Microsoft Points – or just over 10 – that Activision is asking for the upcoming Call of Duty: Modern Warfare 2 DLC has certainly raised a few eyebrows. But Infinity Ward’s creative strategist Robert Bowling has insisted …

Rob Bowling says new work has come at just the right time for troubled developer

Call of Duty: Modern Warfare 2’s DLC couldn’t have arrived at a better time, according to Infinity Ward’s creative strategist Rob Bowling speaking for the first time about the recent turbulence at the Activision-owned studio. Right now we’re all focused on getting this DLC out and that’s great for us,” …

Ubisoft has announced that star footballer Steven Gerrard will be the face of its forthcoming title Pure Football. The Liverpool captain and new England vice captain will be one of 230 playable footballers from 17 international teams, as well as appearing as the star of the game’s cover art. Gerrard …

Ubisoft has admitted it has lost many core Prince of Persia players to God of War – but it’s also hoping to win them back with upcoming release Forgotten Sands. Animation director for Ubisoft, Jan-Erik Sjoball, told CVG: When we make questionnaires and ask, ‘what did you play in the …