MCV/DEVELOP News, events, research and jobs from the games industry

The Internet Advertising Bureau has formed a new video games steering group that hopes to drive growth in internet advertising within the sector and to establish a code of best practise within the industry. Companies already involved in the scheme include Microsoft, SCEE and EA, according to NewMediaAge. Gaming is …

MMO group Goldcool licenses the versatile game engine

Group positions for expansion as it focuses on motion tracking technologies

Games, at the most basic level, are meant to be fun – and industry legend and head of Nintendo development Shigeru Miyamoto has admitted that the company’s games output last year was simply not fun enough. The fact that in 2009 we were not able to sell more than we …

Click here to access the RETAIL BIZ Previews section, where you’ll find the definitive guide to some of the biggest titles hitting shelves in the near future. This week, we take a look at Ubisoft’s Tom Clancy’s Splinter Cell: Conviction, the hotly-anticipated return of the ruthless spy Sam Fisher. With …

Eidosâ?? life president heartened that ongoing industry campaign has finally been recognised

A Halo movie is more likely to enter production now than it was before Halo 3 was released, Bungie has said. In an interview with Industry Gamers, Bungie’s community manager Brian Jarrard said: Are there more stories to be told in the Halo universe? Absolutely. Do I think Reach will …

Tim Langdell’s confrontational use of the Edge trademark may be coming to an end, marking the end of one of the most popular legal tirades the games industry has ever experienced. A new legal document in circulation suggests that the Edge Games boss will likely lose trademark protection on the …

Yakuza 4 has sold 384,000 units in its first week on sale in Japan, taking the top spot in the weekly software charts. The game more than tripled the sales of its closest competitor Gandamuasarutosavaibu, a PSP title that shifted 91,000 copies in the same week. Nintendo’s Pokmon Ranger: Miracle …

Court documents suggest that EA is speeding towards legal victory