MCV/DEVELOP News, events, research and jobs from the games industry

While some studios see it as a game changer, others call Natal a risk

D3Publisher is targeting Xbox 360 owners with the marketing campaign for its next Ben 10 video game. Ben 10 Alien Force: Vilgax Attacks will be the first title in the successful franchise to be released on Microsoft’s console when it debuts on February 5th, 2010. Namco Bandai Partners will distribute …

Peripherals specialist A4T has signed a three-year license deal with EA. Announced at CES, the agreement will see the firm produce a range of accessories under the EA Sports label, including fitness products for the EA Sports Active brand. Accessories will be made available for all platforms including the iPod. …

Nordic Games says the UK was a major part of its first year success in 2009. The company released games across a number of territories last year. Speaking to MCV, the firm’s sales and marketing director Nik Blower revealed that the publisher’s key titles recorded their best performances at UK …

New board as Nintendo UK MD David Yarnton becomes vice chairman

Best Buy has launched a UK website ahead of its move in to the British market, scheduled for this spring. The website is highly consumer focused and includes a large number of buying guides, technology advice and articles. Best Buy is expected to open the first of its UK premises …

On the back of EA’s scaling back of its forward financial estimates, former executive VP of mobile and online Mitch Lasky has slammed boss John Riccitiello for what he considers to be the failures of his second spell at the helm of the publisher. By far the greatest failure of …

Rapidly evolving publisher EA is reportedly sending out pitch requests to a number of agencies as it looks to consolidate its estimated 80m European media planning account. MediaWeek reports that MediaCom is currently EA’s incumbent UK agency whilst a variety of firm’s handle the publisher’s European operations. The consolidation of …

Registration for design entries has officially opened

Motomu Toriyama, the director of Square Enix’s Final Fantasy XIII, has confirmed that work has now finished on the non-Japanese version of the hyped RPG. Final Fantasy XIII overseas version is finally completed – I am sorry for the long wait,” he stated on the game’s official website. At present, …