MCV/DEVELOP News, events, research and jobs from the games industry

Nintendo’s Wii has become the fastest-selling home console in the history of the UK, surpassing six million sales after just three years on the market. According to GfK-ChartTrack upweighted data, the console hit the milestone in week 48 this year – exactly two years and 51 weeks after it went …

The UK games industry has slashed a third off its Q4 marketing spend for this year – as the economic slowdown wounds the trade in its most crucial period. MCV estimates show that 2009’s Q4 figure is over 30 per cent down compared to last year’s astronomical 139m total rate …

How A2M harnessed Autodesk for its ambitious action game

EA moves to directly compete on Infinity Wardâ??s grounds

Zeeboâ??s Mike Yuen and scenic designer David Gallo also add speaker sessions

Publisher EA has, as revealed by MCV early last month, announced that its next Medal of Honor title will ditch the series’ traditional WWII theme in favour of a contemporary setting – more specifically, Afghanistan. Simply called Medal of Honor, the game, which is being seen as a re-set for …

The Hut product director Gian Luzio has left the retailer after less than a year. Luzio joined the firm following a successful stint at Play.com, where he helped grow the firm’s video games range. The Hut CEO Matthew Moulding stated: Gian made a positive impact on the business during the …

Interactive Ideas has signed a distribution contract with accessories vendor CTA Digital. The distributor will now handle CTA’s products across all formats as the vendor looks to strengthen its presence in the UK. CTA boasts 15 years of experience in the market. By this agreement with CTA, we are delighted …

Total Disc Repair is to ramp up awareness for its disc cleaning machines with an in-store marketing campaign. The firm will release posters, counter boards, flyers, t-shirts, mugs and floor displays into independent retail, and have also created two consumer websites. The first site, playlikenew.com, promotes the benefits of disc …

â??We staffed aggressively early on to meet deadlinesâ?, firm admits