MCV/DEVELOP News, events, research and jobs from the games industry

The prosperity of the entire UK  trade has been placed in danger by the supermarket price cutting that has led to FIFA 10 and Operation Flashpoint: Dragon Rising going on sale for under 30. That’s according to leading publishers and retailers, who have today hit out at unnecessary and worrying” …

Veteran EA exec to discuss the industryâ??s expansion into the masses

Exspect has backed Apple’s claims that iPhone should be regarded as a fully fledged ‘games console’ – by creating a full range of products for the device. The Gem-owned peripherals firm has released its Gaming Grip, the EX108 – compatible with both the iPod Touch 2G and the iPhone 3G …

Assassin's Creed II producer on working with

England and Chelsea football captain John Terry has revealed that the international squad believes video games can hep them win the World Cup next year. Terry told the Express that England boss Fabio Capello enforces a strict leisure programme – but that video games are permitted under the Italian’s rule. …

Responding to concerns that PSP Mini game pricing has been set to high to compete with the iPhone, SCEA’s Eric Lempel confirmed that it is the developer-publishers that are responsible for setting the customer fee for their games. "As far as pricing goes, the publisher of the title sets the …

Beyonce has set her sights on the games industry, hoping to work on a new fitness title based on her dance routines. The pop star recently expressed her interest in using her experience with choreography to create an interactive workout for her fans, according to Spicezee. She said: I’d like …

The PR agency handling the next series of Doctor Who has set its sights on games – by hiring Simon Byron to head up its new division. London-based Premier Public Relations officially opens its newly-formed video games division this week, run by former Barrington Harvey director Byron. The 60-strong agency …

Sega’s Masanao Maeda has been promoted to COO of the Japanese publisher’s American arm. Maeda has previously been instrumental in developing Sega’s western business, such as playing a pivotal role in the acquisition of UK developer The Creative Assembly. In his new position, he will oversee day-to-day marketing and sales …

Fears over whether supermarkets will slash prices on more new titles this Q4 are looking justified today, as ASDA reveals that it will sell Codemasters’ Operation Flashpoint 2: Dragon Rising at 27 from midnight tonight. The offer comes after supermarkets offered FIFA 10 for sub-30 last weekend – with Tesco …