US game retail kingpin Gamestop has priced Activision’s upcoming title Tony Hawk Ride at $119.99 (75). The game has also been set a release date of October 13 for the three home console versions in North America. Activision has yet to officially announce a release date and full price for …
Read More »
[Event News] VIVA! Games Marketing returns to tackle the biggest challenges facing games marketers
What does AI mean for games discoverability? Do creator marketing strategies still work? How can dev…
[Guest Post] GTA VI : The Tipping Point For A New Normal
Cormac Moylan, CMO at Loaded, argues that GTA VI could become the release that finally makes gaming’…
MCV/DEVELOP’s 30 Under 30 – 2026
Nominations are now being accepted for the 2026 MCV/DEVELOP "30 Under 30", which will be given the s…
[Guest post] What Japan’s gamers can teach the rest of the games industry
By Berkley Egenes, Chief Marketing & Growth Officer at Xsolla, and Faisal Kazim, Games Commissioner …
[Industry news] The Games Forum Roma: Bringing Together Video Games, Academia, Culture & Industry
Two days this autumn will be dedicated to bringing together communities that too often discuss the f…
Interview: Kromeâ??s Robert Walsh
As one of the largest independent developers in the world, now with over 400 staff, it’s quite common to see Australian indie Krome Studios working on two completely different projects at the same time. The company – dissected by its Brisbane, Adelaide and Melbourne offices – is currently finishing up …
Read More »Sony offering inFamous-bundled PS3
Sony is set to release a new PS3 bundle in the UK comprised of an 80GB SKU and a copy of the upcoming action title inFamous. The bundle is the latest move in Sony’s aim to provide value to consumers without outright cutting hardware prices. Confirmed via an Amazon.co.uk listing, …
Read More »Conduit team unveils new project
Hoping to fill the next gap in the Wii market, High Voltage unveils Gladiator AD
Read More »Early start for Creed sequel ads
The game may not be out until the end of the year, but marketing has already started for Assassin’s Creed 2. Ubisoft is looking to engage both fans of the best-selling original plus a wider audience in a promotional push that includes TV ads, a retail deal – and even …
Read More »Sony gives SingStar fans the chance to perform at Glastonbury
Sony is celebrating SingStar’s fifth anniversary by giving fans the opportunity to sing at Glastonbury this summer. The format-holder has teamed up with clubland brand Guilty Pleasures to run a series of Road to Glastonbury events across the UK. Events have already taken place in London and Manchester, with a …
Read More »New card integral to HMVs games offering
HMV believes its new customer loyalty scheme can tempt games consumers away from other retailers – and become an ‘integral’ part of the firm’s category offering. The retailer announced Pure HMV last week, a new loyalty card that offers members the chance to snap up a range of limited edition …
Read More »Centresoft snaps up Majesco account
Centresoft has signed an exclusive deal to become Majesco’s distribution partner in the UK. The firm will handle the release of Majesco’s major new movie tie-in, Night At The Museum 2, as well as future titles that include Major Minor’s Majestic March and Cake Mania 2. Centresoft commercial director Margeret …
Read More »Codemasters bets on Wii success
Codemasters is targeting older Wii owners with its upcoming roster of games – in an attempt to grow its market share on the format. The publisher is set to release Overlord Dark Legend, Cricket 09, Dirt 2 and Formula One for the Wii this year.Nintendo benefits from broad support as …
Read More »Can free-to-play games come to consoles?
The developer behind the world’s most popular free MMO is in discussion with the main platform holders in a bid to bring the free-to-play model to consoles. RuneScape developer Jagex is aiming to turn console digital distribution services such as WiiWare, XBLA and PSN into platforms that can host free …
Read More »-
[Industry news] Music+Sound Awards Reveal 2026’s Finalists
The Music+Sound Awards have announced the finalists for 2026, globally celebrating the composers, sound designers and wider creative talent whose work is shaping music and sound in gaming.
Read More » -
[Guest post] Beyond the Disc: Why the Format Debate is Really About Consumer Choice
-
[Industry news] Fireshine Games Expands Its Successful Portfolio with the Acquisition of Danish Developer Fair Games and Their Multimillion-Selling Game Necesse
-
[Guest post] Keep Game Concept Motion Separate from Gameplay Footage
-
[Guest Post] GTA VI : The Tipping Point For A New Normal
-
MCV/DEVELOP’s 30 Under 30 – 2026
Nominations are now being accepted for the 2026 MCV/DEVELOP "30 Under 30", which will be given the spotlight as part of MCV/DEVELOP #1012, appearing Jan 2027.
Read More » -
Finalists announced for the Women In Games Awards 2026
-
[Event news] Electric Square announced as sponsor of Outstanding Achievement Award category at Women in Games Awards 2026
-
[Event news] Screen Burn to sponsor the Development Impact Award at the MCV/DEVELOP Women in Games Awards
-
[Event news] Fenris Creations announced as sponsor of Rising Star category at Women in Games Awards 2026

MCV/DEVELOP News, events, research and jobs from the games industry
![asd 2 [Guest post] Beyond the Disc: Why the Format Debate is Really About Consumer Choice](https://mcvuk.com/wp-content/uploads/asd-2-110x75.jpg)
![dfgdgdg [Industry news] Fireshine Games Expands Its Successful Portfolio with the Acquisition of Danish Developer Fair Games and Their Multimillion-Selling Game Necesse](https://mcvuk.com/wp-content/uploads/dfgdgdg-110x75.png)
![1662974279280 Copy [Guest post] Keep Game Concept Motion Separate from Gameplay Footage](https://mcvuk.com/wp-content/uploads/1662974279280-Copy-110x75.jpeg)
![ULTIMATE EDITION 02 [Guest Post] GTA VI : The Tipping Point For A New Normal](https://mcvuk.com/wp-content/uploads/ULTIMATE_EDITION_02-110x75.jpg)

![Screenshot 2026 07 28 120612 [Event news] Electric Square announced as sponsor of Outstanding Achievement Award category at Women in Games Awards 2026](https://mcvuk.com/wp-content/uploads/Screenshot-2026-07-28-120612-110x75.jpg)
![SB SiteHeader 1 [Event news] Screen Burn to sponsor the Development Impact Award at the MCV/DEVELOP Women in Games Awards](https://mcvuk.com/wp-content/uploads/SB_SiteHeader-1-110x75.jpg)
![fenfen [Event news] Fenris Creations announced as sponsor of Rising Star category at Women in Games Awards 2026](https://mcvuk.com/wp-content/uploads/fenfen-110x75.jpg)