MCV/DEVELOP News, events, research and jobs from the games industry

Sony Computer Entertainment’s UK boss Ray Maguire believes the games industry must work harder to change negative perceptions. Writing exclusively for MCV, Maguire has reflected on the recent Department of Health advert which targeted gaming as a dangerously sedentary pursuit. He says that rather than being outraged, the industry must …

I must admit that when I first saw the Change 4 Life ‘PlayStation’ ad I felt exactly the same way as everyone else. How could this happen? How could the Department of Health and the charities, the ad agency, all get this so wrong? It was sloppy marketing to say …

As you may notice while reading this, we’ve launched an exciting new look for the MCV website. The sleek upgrade reinforces our position as the leading games industry website, featuring news, industry comment, interviews with leading names in the trade – and a vast resource for retailers, Retail Biz. Retail …

The Advertising Standards Authority will not uphold complaints against charity-backed ads which implied video games are a health risk, MCV understands. Last week, MCV broke the news that the Government’s Change4Life campaign had put together a print campaign backed by the British Heart Foundation, Diabetes UK and Cancer Research, which …

Sidney Mock, the CCO of the world’s leading casual games network SPIL Games, has stated that the tight controls that platform holders Sony, Microsoft and Nintendo have on content for their platforms are destined to fall over time. Consoles are increasingly going online, though of course there are the walled-gardens …

Increasingly popular middleware engine hits version 2.5

Trinigy's engine is latest to incorporate NaturalMotion's tech

Having made its name on PS2 and gone on to enjoy success on both Xbox 360 and PS3, Capcom’s Devil May Cry series has now shipped 10m units worldwide. The original title, which arrived in 2001, was an energetic interpretation of the formula made popular by fellow Capcom IP Onimusha …

Japanese publisher Bandai Namco has acquired a 95 per cent stake in rival D3P in a deal estimated to be worth 9m. Furthermore, a complete buyout is expected to be closed in the near future. Bandai Namco Games has announced plans to acquire 100 per cent of D3, and its …

The lid has now officially been lifted on highly anticipated RPG sequel Mass Effect 2, with a release confirmed in early 2010 on Xbox 360 and PC – though not, it seems, on PS3. The game is a sequel to the Microsoft-only RPG original, which became a critical and commercial …