Need for Speed reinvention revealed

Following the questions asked of the franchise just this morning , publisher EA has announced that its successful Need for Speed franchise is to get a radical three-SKU revamp in 2009, with the casual market being at the heart of the reinvention. MCV’s sister site CasualGaming.biz has the full story …

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Further job cuts rumoured at EA

The EA rumour mill has continued to grind this morning with talk of further lay offs in both Canada and Australia. Overnight speculation on Kotaku claims that EA Canada’s Burnaby studio will be the next to suffer lay offs, with the site claiming that up to 55 people have lost …

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Killzone 2 web game inbound

A Killzone 2 web game is to be launched as a part of Sony’s 2 million marketing campaign . The game will be available to download for Firefox and Internet Explorer users, and invites players to fight in teams against the ‘Helghast threat’ MCV’s sister site CasualGaming.biz has all the …

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Sony plots £4m Q1 ad blitz

SCE UK has gone on the offensive following y esterday’s report of falling hardware sales , with a mammoth 4 million Q1 marketing assault. The firm has set aside 2 million for next month’s triple-A FPS, Killzone 2, while the rest will be split between Sony’s Q1 PSP range, SingStar …

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MCV AWARDS ’09: Could it be you?

Have YOU lobbied for an MCV Award yet? You have just over two weeks left to tell the MCV team why you should be a finalist in this year’s MCV Industry Excellence Awards. The MCV Awards return to The Brewery on Thursday April 23rd – and by lobbying the MCV …

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