The Xbox 360 has become the cheapest home console on the Australian market after Microsoft slashed the price of the entry level Arcade model from [AUD] $399 (191) to $349 (167). The mid-range 360 console, with a 20GB hard drive, now sells for $499 (239). Before the cuts it was …
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[Event News] VIVA! Games Marketing returns to tackle the biggest challenges facing games marketers
What does AI mean for games discoverability? Do creator marketing strategies still work? How can dev…
[Guest Post] GTA VI : The Tipping Point For A New Normal
Cormac Moylan, CMO at Loaded, argues that GTA VI could become the release that finally makes gaming’…
MCV/DEVELOP’s 30 Under 30 – 2026
Nominations are now being accepted for the 2026 MCV/DEVELOP "30 Under 30", which will be given the s…
[Guest post] What Japan’s gamers can teach the rest of the games industry
By Berkley Egenes, Chief Marketing & Growth Officer at Xsolla, and Faisal Kazim, Games Commissioner …
[Industry news] The Games Forum Roma: Bringing Together Video Games, Academia, Culture & Industry
Two days this autumn will be dedicated to bringing together communities that too often discuss the f…
EW: Our top 50 games of all time
Entertainment Weekly has published its list of the 50 greatest games of all time – and the golden oldies are top of the pops. Tetris comes out in first place, followed by Legend Of Zelda: Ocarina Of Time on N64 and the original Doom on PC. Other titles that hit …
Read More »FIFA 09 details revealed
Electronic Arts has unveiled new details about its flagship football title FIFA 09, which it claims has been designed to ‘take advantage of the hardware specifications of each available platform’. The publisher also claims that the title has over 250 additions and enhancements to the core gameplay seen in its …
Read More »Fighting the flab
We’ve all been guilty of gorging on artery-choking slop after a night on the ale. It’s one of the satisfyingly defiant joys of living in an age when getting told to avoid fatty food makes those indulgences even more appealing. But it’s a dangerous game to play. Too many visits …
Read More »Credit crunch: Analyst opinion, part two
During an economic slump when consumers feel the need to tighten their belts, paradoxically the sales of alcohol and cigarettes, the amount of gambling and also cinema attendance all rise for consumers. Games are a cost-effective form of entertainment per hour and are a satisfying impulse buy when consumers are …
Read More »‘Why GTA IV is no Godfather’
Respected novelist Junot Diaz has said that GTA IV is no equal to classic US dramas The Sopranos and The Godfather. Pulitzer Prize winner Diaz called the game ‘art’ in a piece in the Wall Street Journal, but said it was not the revolution”. Diaz opened his opinion piece by …
Read More »Activision boss calls for console price cuts
Activision CEO Bobby Kotick has talked of his fear that the cost of hardware in today’s market may be prohibitive” to new customers. Speaking to The Times, Kotick said that platform holders are going to have to think about reducing their prices” – later revealing that he estimated the adult …
Read More »HMV to introduce pre-owned games
Following a strong set of financial results from retailer HMV, the chain has confirmed that it will unleash its long-anticipated push into the pre-owned market this year – as predicted by MCV last month. A statement accompanying the firm’s financial results read: We embarked on successful trials of a ‘next …
Read More »Guitar Hero action figures on the way
McFarlane Toys is expanding its range of action figures after inking a deal with video games publisher Activision to produce collectables based on the smash hit Guitar Hero. Arriving in the US from November, the most popular characters will be represented in the first wave of figures. These will include …
Read More »Trinigy releases Vision Engine 7
New version offers all-new geometry pipeline plus enhanced editor
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[Industry news] Music+Sound Awards Reveal 2026’s Finalists
The Music+Sound Awards have announced the finalists for 2026, globally celebrating the composers, sound designers and wider creative talent whose work is shaping music and sound in gaming.
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[Guest post] Beyond the Disc: Why the Format Debate is Really About Consumer Choice
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[Industry news] Fireshine Games Expands Its Successful Portfolio with the Acquisition of Danish Developer Fair Games and Their Multimillion-Selling Game Necesse
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[Guest post] Keep Game Concept Motion Separate from Gameplay Footage
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[Guest Post] GTA VI : The Tipping Point For A New Normal
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MCV/DEVELOP’s 30 Under 30 – 2026
Nominations are now being accepted for the 2026 MCV/DEVELOP "30 Under 30", which will be given the spotlight as part of MCV/DEVELOP #1012, appearing Jan 2027.
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Finalists announced for the Women In Games Awards 2026
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[Event news] Electric Square announced as sponsor of Outstanding Achievement Award category at Women in Games Awards 2026
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[Event news] Screen Burn to sponsor the Development Impact Award at the MCV/DEVELOP Women in Games Awards
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[Event news] Fenris Creations announced as sponsor of Rising Star category at Women in Games Awards 2026

MCV/DEVELOP News, events, research and jobs from the games industry
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