What’s the basis of this suspicion? Well, one argument is that good stories simply can’t exist in video games, because their interactive nature goes against the linearity of plots in other mediums. Others claim that real gamers aren’t interested in their avatar’s journey—only in how many assailants they can kill. …
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[Event News] VIVA! Games Marketing returns to tackle the biggest challenges facing games marketers
What does AI mean for games discoverability? Do creator marketing strategies still work? How can dev…
[Guest Post] GTA VI : The Tipping Point For A New Normal
Cormac Moylan, CMO at Loaded, argues that GTA VI could become the release that finally makes gaming’…
MCV/DEVELOP’s 30 Under 30 – 2026
Nominations are now being accepted for the 2026 MCV/DEVELOP "30 Under 30", which will be given the s…
[Guest post] What Japan’s gamers can teach the rest of the games industry
By Berkley Egenes, Chief Marketing & Growth Officer at Xsolla, and Faisal Kazim, Games Commissioner …
[Industry news] The Games Forum Roma: Bringing Together Video Games, Academia, Culture & Industry
Two days this autumn will be dedicated to bringing together communities that too often discuss the f…
Ubisoft chooses Brazil for 20th studio
Firm's first South American studio, in Sao Paulo, will boast 'unique set of fresh talent' says studio head Burgess-Quémard
Read More »EA Sports peripherals on the way
EA Sports will push its own peripherals into the market in the next 12 months – and announcements may even be ready in time for E3 in July. That’s according to EA Sports exec producer and VP David McCarthy. Speaking at Paris GDC today, McCarthy was asked by an attendee …
Read More »Pinnacle offers developers third way to retail
UK-based distributor Pinnacle Software is expanding its business to offer development teams a ‘third way’ to get their products to market – and removing the need for a traditional publisher. In tandem with its traditional business as a supplier, Pinnacle now offers studios funding, as well as marketing and manufacturing …
Read More »Pinnacle seeks new heights
Never let it be said that Pinnacle MD Peter Sleeman has let his company stand still. Those who remember him introducing the concept of exclusive distribution – now a market standard – are well aware that the man at the top of one of the UK’s longest-running service providers will …
Read More »GAME, Woolworths busted selling violent games to underage girl
Three High Street shops have been caught selling 18-rated video games depicting sex and violence to a 15-year-old girl in an undercover investigation by Which? magazine’s Computing desk. Woolworths, Game and Maplin all allowed the teenager to buy age-restricted games, showing ‘scenes of extreme brutality’, on the High Street. Six …
Read More »Zavvi unleashes ‘UK’s best ever entertainment sale’
Zavvi, the entertainment retailer, is opening the doors on its first ever sale since the re-branding from Virgin Megastores in September 2007. The sale, available on the High Street and online, will see discounts on over 200,000 games and 600,000 CDs. We have created the best ever sale that entertainment …
Read More »MCV Forum: Question of the Week
Starting this week on the MCV Forum, MCV is going to be asking the games industry for its views on one big issue affecting the sector today; this week we want to know your thoughts about the current credit crunch. Does the nation’s tightening of belts mean that shops are …
Read More »Full 2008 DS release schedule updated
Nintendo has updated its the full 2008 European software release schedule for DS. The list includes new Pokemon games under the Mystery Dungeon brand, which will hit stores on July 4th. The full DS rundown reads: JuneNinja Gaiden Dragon Sword (Ubisoft) 26th June 2008 FINAL FANTASY TACTICS ADVANCE 2: Grimoire …
Read More »Big shake-up in mobile as industry giants unite Symbian OS
S60, UIQ and MOAP united to create one open mobile software platform
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[Industry news] Music+Sound Awards Reveal 2026’s Finalists
The Music+Sound Awards have announced the finalists for 2026, globally celebrating the composers, sound designers and wider creative talent whose work is shaping music and sound in gaming.
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[Guest post] Beyond the Disc: Why the Format Debate is Really About Consumer Choice
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[Industry news] Fireshine Games Expands Its Successful Portfolio with the Acquisition of Danish Developer Fair Games and Their Multimillion-Selling Game Necesse
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[Guest post] Keep Game Concept Motion Separate from Gameplay Footage
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[Guest Post] GTA VI : The Tipping Point For A New Normal
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MCV/DEVELOP’s 30 Under 30 – 2026
Nominations are now being accepted for the 2026 MCV/DEVELOP "30 Under 30", which will be given the spotlight as part of MCV/DEVELOP #1012, appearing Jan 2027.
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Finalists announced for the Women In Games Awards 2026
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[Event news] Electric Square announced as sponsor of Outstanding Achievement Award category at Women in Games Awards 2026
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[Event news] Screen Burn to sponsor the Development Impact Award at the MCV/DEVELOP Women in Games Awards
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[Event news] Fenris Creations announced as sponsor of Rising Star category at Women in Games Awards 2026

MCV/DEVELOP News, events, research and jobs from the games industry
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