INTERVIEW: We’ve learnt from Sega Rally mistakes

Sega has told MCV that disappointing sales of last year’s Sega Rally have taught the company a lesson – and that they are now ‘really getting going’ on PS3 and 360. Despite a good critical response and winning a BAFTA last year, the title didn’t hang around the sales charts …

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Wal-Mart slashes Blu-Ray prices

Supermarket giant Wal-Mart is offering US consumers some tasty new incentives to splash out on Blu-Ray players. According to Reuters, the price of Blu-Ray technology is reportedly putting off customers, particularly during the ‘credit crunch’. Wal-Mart has fought back, however, offering a $100 gift card with the purchase of any …

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Ubisoft developing for iPod

Ubisoft is the latest major games publisher to confirm that it will provide content for Apple’s iPod and iPhone. The news was revealed by executive producer of casual games at Ubisoft Pauline Jacquey in a full interview with MCV sister site CasualGaming.biz. To read the story, visit CasualGaming.biz here.

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Activision partners with System 3 for Ferrari title

Activision has signed a distribution deal with System 3 to handle the UK publisher’s forthcoming Ferrari Challenge game throughout North America. Ferrari Challenge Trofeo Pirelli will hit shelves in late summer on PS3, PS2 Wii, DS. Without a doubt, this is the defining Ferrari experience for video games,” said Mark …

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Dodkins departs Eidos UK

The major re-structuring at Eidos continues, with Scott Dodkins leaving the company, while there’s a new higher profile role for Patrick Melchior. Dodkins is believed to have ended a three-year stint as managing director of European publishing and global brand management this week. MCV can also reveal that current French …

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Play N Trade appoints new CEO

US games retail chain Play N Trade has promoted Tom McMahon to the position of CEO, replacing Roger Lloyd. The industry is braced for an aggressive expansion by the franchise-run firm into the UK – possibly even this year. In January, Lloyd told MCV: Play N Trade’s entry point into …

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