Facebook on maximising the reach of your campaigns

1 fb 350jpg Facebook on maximising the reach of your campaigns

The games market is always changing and games marketing has always changed with it. But with ever-increasing post-launch revenues, it seems there’s something more symbiotic between the design and content of the games and the campaigns that support them.  We sit down with Tarquin Henderson, head of EMEA console gaming …

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NBA are eying up a Chinese esports league

nba 2k17 840jpg NBA are eying up a Chinese esports league

The NBA, hot on the heels of announcing their own esports league with NBA franchises taking part, have set their sights on China. NBA China’s CEO David Shoemaker was talking to CNBC about the NBA’s expansion and how he’s optimistic that esports expansion to China has great potential, when he …

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Shenmue 3 delayed until 2018

1 shinmooey3jpg Shenmue 3 delayed until 2018

In news that will be of little surprise to anyone, it has been confirmed that Shenmue 3 will not arrive this year. I know you are all eagerly anticipating the release of Shemue III, however, we unfortunately we must delay its release,” creator Yu Suzuki said. Shenmue III started with …

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E3 Coliseum schedule revealed

1 eeethreejpg E3 Coliseum schedule revealed

The full line-up for E3 2017’s Coliseum showcase has been released. The show is produced by The Game Awards host Geoff Keighley and offers two days of programming, including interviews and spotlights on many of gaming’s biggest publishers and developers. E3 badge holders in attendance can attend for free, although …

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