Riccitiello: Consolidation is not the future

John Riccitiello, the CEO of leading global games publisher Electronic Arts, has stated that he believes there will be less consolidation in the games industry in the future, and that new business models such as microtransactions and in-game advertising will be the driving factors in the years to come. "Is …

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Microsoft: 360 outsold PS3 by two to one

Xbox 360 platform holder Microsoft has boldly claimed that its next-gen console outperformed rival PS3 over the Thanksgiving week in North America – but Sony America has fought back, climbing Microsoft’s figures are ‘way off’. Microsoft says that estimated retail figures suggest that it sold 310,00 units for the week …

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Fat Chris returns in new Gamestation campaign

Gamestation has rolled out its latest Fat Chris ad strategy – and has promised the most ‘in your face’ marketing campaign yet. The new promotional blitz is the biggest ever for Gamestation, and will take in a striking range of in-store, online and TV-based promotional activities. In 2007 we wanted …

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Simply Games is back to take on Play and Amazon

Simplygames.com’s new boss Neil Muspratt believes that with a mixture of low prices, canny deals and an easy-to-navigate site, the UK e-tailer can mix it with the big boys this Christmas. The relaunched site has already seen traffic rising significantly in the run-up to the festive season, and is now …

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Theres no escaping the festive frenzy

Clearly, it’s a great chance to cash in on the festive season – take a glance at the number of piss-poor ‘comedy’ DVDs that have been rushed out in time for the don’t-know-what-to-buy-your-dad market. Even Piers Morgan’s got a football gaffes DVD out – a man who not only has …

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