MCV/DEVELOP News, events, research and jobs from the games industry

Paris Mayor backs ambitious plan by five Parisian studios to build global middleware platform called 'Play All'

Gamestation has rolled out its latest Fat Chris ad strategy – and has promised the most ‘in your face’ marketing campaign yet. The new promotional blitz is the biggest ever for Gamestation, and will take in a striking range of in-store, online and TV-based promotional activities. In 2007 we wanted …

Simplygames.com’s new boss Neil Muspratt believes that with a mixture of low prices, canny deals and an easy-to-navigate site, the UK e-tailer can mix it with the big boys this Christmas. The relaunched site has already seen traffic rising significantly in the run-up to the festive season, and is now …

Studio head of Eidos Montreal says team will share tech with Crystal Dynamics as he discusses plans for franchise

Clearly, it’s a great chance to cash in on the festive season – take a glance at the number of piss-poor ‘comedy’ DVDs that have been rushed out in time for the don’t-know-what-to-buy-your-dad market. Even Piers Morgan’s got a football gaffes DVD out – a man who not only has …

Retailers nationwide could come under fire from consumer groups for only selling the Wii console in high-priced bundles, with online forums already buzzing with complaints about the High Street. Research carried out by MCV suggests that certain retailers that have Wii stock are only selling the sought-after console as part …

Sony UK is set to spend a whopping 4 million on its first Christmas TV campaign for PlayStation 3. The company is spending in the region of 3 million on TV campaigns for its flagship first-party releases: Uncharted: Drake’s Fortune, Ratchet And Clank: Tools Of Destruction and SingStar – earmarking …

On Monday Eidos officially opened its new Montreal studio, welcoming Canadian business and industry trade press to tour the facility. Develop was on hand to talk to studio head Stephane D'Astous about the building of the new studio, its first project Deus Ex 3 and plans for the futureâ?¦

New team set to work on BioShock sequel, according to reports

If there’s one thing retailers don’t need to be reminded about, it’s that Christmas is coming – that whirlwind few weeks where more business is done than the previous months put together. It’s also the time to diversify – and one of the most lucrative areas in which a games …