I’ve never understood American professional sports. The franchising system, the cornerstone of most U.S. sports leagues, makes teams permanent members of a league, rewarding mediocrity and penalizing success. This is vastly different to most European sports leagues, which feature promotion, relegation, and little-to-no connection between organization and league. As such, …
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[Event News] VIVA! Games Marketing returns to tackle the biggest challenges facing games marketers
What does AI mean for games discoverability? Do creator marketing strategies still work? How can dev…
[Guest Post] GTA VI : The Tipping Point For A New Normal
Cormac Moylan, CMO at Loaded, argues that GTA VI could become the release that finally makes gaming’…
MCV/DEVELOP’s 30 Under 30 – 2026
Nominations are now being accepted for the 2026 MCV/DEVELOP "30 Under 30", which will be given the s…
[Guest post] What Japan’s gamers can teach the rest of the games industry
By Berkley Egenes, Chief Marketing & Growth Officer at Xsolla, and Faisal Kazim, Games Commissioner …
[Industry news] The Games Forum Roma: Bringing Together Video Games, Academia, Culture & Industry
Two days this autumn will be dedicated to bringing together communities that too often discuss the f…
Gears of War multiplayer studio Splash Damage bought by Chinese chicken company
Splash Damage, the developer behind the likes of Brink, Quake Wars and Gears of Wars 4’s multiplayer has been bought by Chinese poultry firm Leyou Technologies. The UK studio, owned by founder and CEO Paul Wedgwood, is being bought for a sum ‘not in any event to exceed $150m’. This …
Read More »Battlefield TV series in development at Paramount
Battlefield is the latest game to be given the TV show treatment. Paramount Television and production company Anonymous Content, which recently worked on TV series The Knick, have acquired the rights of EA’s title, Variety reports. It’s actually not the first time that a Battlefield TV series has been announced …
Read More »Pokémon Go will make $1bn a year, App Annie claims
Recently released free-to-play game Pokmon Go is going to make a lot of money, research firm App Annie claims. The company says that Pokmon Go could potentially generate $1bn a year, on the condition that the game no longer suffers server issues, is out worldwide and has further social and …
Read More »Chinese poultry firm acquires Splash Damage
CEO Paul Wedgwood also sells back-end tech firm Fireteam and publisher Warchest
Read More »Warner paid PewDiePie and other YouTubers to praise Shadow of Mordor
The FTC has lambasted Warner Bros after it was discovered that it paid hundreds to tens of thousands of dollars” to a number of YouTubers to praise its Lord of the Rings title Shadow of Mordor. Recode reports that Warner paid agency Plaid Social Labs to create sponsored videos for …
Read More »GamerMania officially cancelled but new event set for 2017
New video games expo GamerMania has been cancelled. It was set to take place between July 29th and August 1st at London Excel. The event was being organised by MCM, the team behind the successful Comic Con events in May and October. GamerMania was announced in September last year as …
Read More »Pokemon Go UK release ‘within a few days’
UK gamers may not have long to wait to get their hands on the official release of Pokemon Go. The game’s rollout outside of North America and Australia/New Zealand was earlier described as being on hold as co-developer Niantic struggled to keep up with the server demands of the title’s …
Read More »Epic hosting Sumo, Cardboard Sword and more at Develop:Brighton expo
Virtual reality and indie titles on show in Brighton this week
Read More »Batman: Return to Arkham may not be out this year
Having previously been due out at the end of July, Warner’s HD Batman collection Return to Arkham may be far further off then expected. Eurogamer has word from multiple sources” that the game, the shock delay of which was announced at the end of June, will not now be released …
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[Industry news] Music+Sound Awards Reveal 2026’s Finalists
The Music+Sound Awards have announced the finalists for 2026, globally celebrating the composers, sound designers and wider creative talent whose work is shaping music and sound in gaming.
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[Guest post] Beyond the Disc: Why the Format Debate is Really About Consumer Choice
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[Industry news] Fireshine Games Expands Its Successful Portfolio with the Acquisition of Danish Developer Fair Games and Their Multimillion-Selling Game Necesse
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[Guest post] Keep Game Concept Motion Separate from Gameplay Footage
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[Guest Post] GTA VI : The Tipping Point For A New Normal
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MCV/DEVELOP’s 30 Under 30 – 2026
Nominations are now being accepted for the 2026 MCV/DEVELOP "30 Under 30", which will be given the spotlight as part of MCV/DEVELOP #1012, appearing Jan 2027.
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Finalists announced for the Women In Games Awards 2026
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[Event news] Electric Square announced as sponsor of Outstanding Achievement Award category at Women in Games Awards 2026
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[Event news] Screen Burn to sponsor the Development Impact Award at the MCV/DEVELOP Women in Games Awards
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[Event news] Fenris Creations announced as sponsor of Rising Star category at Women in Games Awards 2026

MCV/DEVELOP News, events, research and jobs from the games industry
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