Halfbrick Studios and OtherLevels discuss the importance of player data and how using it will help retain your audience
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[Event News] VIVA! Games Marketing returns to tackle the biggest challenges facing games marketers
What does AI mean for games discoverability? Do creator marketing strategies still work? How can dev…
[Guest Post] GTA VI : The Tipping Point For A New Normal
Cormac Moylan, CMO at Loaded, argues that GTA VI could become the release that finally makes gaming’…
MCV/DEVELOP’s 30 Under 30 – 2026
Nominations are now being accepted for the 2026 MCV/DEVELOP "30 Under 30", which will be given the s…
[Guest post] What Japan’s gamers can teach the rest of the games industry
By Berkley Egenes, Chief Marketing & Growth Officer at Xsolla, and Faisal Kazim, Games Commissioner …
[Industry news] The Games Forum Roma: Bringing Together Video Games, Academia, Culture & Industry
Two days this autumn will be dedicated to bringing together communities that too often discuss the f…
Nintendo launches #3DSAdventures marketing push
This year the 3DS is all about adventure games, Nintendo says. The company has launched a new PR and marketing campaign to highlight a number of major RPGs set for release this year, including Final Fantasy Explorers, Bravely Second: End Layer and Hyrule Warriors Legends. Other titles set to feature …
Read More »Fan takes to Kickstarter to fund Life Is Strange 2
An avid fan of Dontnod’s Life Is Strange has opened a Kickstarter campaign that he hopes will pave the way to a sequel. Scott Ashby is looking for $20k. What would he do with this money? Option One: Approach Dontnod with an offer to fund Life is Strange 2,” the …
Read More »Maximum Games agrees to acquire Avanquest
Avanquest Software Publishing is going to be acquired by US publisher Maximum Games, it has been confirmed. The deal will see the Avanquest name vanish and the new business operate solely under the Maximum Games banner. Maximum said the move it to help it brand out internationally, although its HQ …
Read More »What kind of games media is the most-trusted?
A few weeks ago, we ran a news story that revealed that gamers in the UK trust their media. 83 per cent of gamers surveyed said they trust the specialist games press, versus 71 per cent for YouTubers and 70 per cent for mainstream media (such as newspapers, websites and …
Read More »Sega to publish War Child compilation due this summer
The upcoming War Child video game compilation will be published by Sega and could even come to retail. The title is due out this summer and includes games made from Halo developers 343 Industries, Total War firm Creative Assembly, Worms makers Team17, Stealth Inc creators Curve and many more. The …
Read More »How TinyBuild plans to take on the pirates
TinyBuild’s new game Punch Club has garnered its fair share of headlines since it debuted in January. The title was marketed with an interesting Twitch Plays series, and went on to make $1m in sales in just ten days, shifting 100,000 copies. And last week, TinyBuild announced a new sales …
Read More »Capcom designer makes jump to SNK ahead of King of Fighters return
Long-term Street Fighter designer Hidetoshi ‘Neo G’ Ishizawa has joined rival fighting game developer SNK. Destructoid reports that Ishizawa is credited on a huge list of titles including Street Fighter III: Third Strike, Marvel vs. Capcom 2 and Darkstalkers 3. He’s also worked on other non-fighting properties series such as …
Read More »The Division claims yet another record
Ubisoft’s shooter RPG hybrid The Division has set yet another record for the publisher. The game today celebrates its fourth consecutive week at the top of the GfK Entertainment All Formats Top 40. That’s the longest run at No.1 for any Ubisoft title in the company’s history. Last month the …
Read More »Secret Source: Sperasoft on the future of outsourcing
Sperasoft CEO Igor Efremov reveals why the changing face of development is providing a fertile environment for studios to outsource work to other specialists
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[Industry news] Music+Sound Awards Reveal 2026’s Finalists
The Music+Sound Awards have announced the finalists for 2026, globally celebrating the composers, sound designers and wider creative talent whose work is shaping music and sound in gaming.
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[Guest post] Beyond the Disc: Why the Format Debate is Really About Consumer Choice
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[Industry news] Fireshine Games Expands Its Successful Portfolio with the Acquisition of Danish Developer Fair Games and Their Multimillion-Selling Game Necesse
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[Guest post] Keep Game Concept Motion Separate from Gameplay Footage
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[Guest Post] GTA VI : The Tipping Point For A New Normal
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MCV/DEVELOP’s 30 Under 30 – 2026
Nominations are now being accepted for the 2026 MCV/DEVELOP "30 Under 30", which will be given the spotlight as part of MCV/DEVELOP #1012, appearing Jan 2027.
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Finalists announced for the Women In Games Awards 2026
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[Event news] Electric Square announced as sponsor of Outstanding Achievement Award category at Women in Games Awards 2026
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[Event news] Screen Burn to sponsor the Development Impact Award at the MCV/DEVELOP Women in Games Awards
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[Event news] Fenris Creations announced as sponsor of Rising Star category at Women in Games Awards 2026

MCV/DEVELOP News, events, research and jobs from the games industry
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