MCV/DEVELOP News, events, research and jobs from the games industry

The young, wealthy, millennial eyeballs that enjoy esports represent the largest reason the industry has grown and become more and more mainstream over the past few years. The trick for advertisers has been finding ways to successfully engage that audience, as shown in aNielsen reportreleased on Thursday. The report, based …

Konami may be about to release a second version of PES 2016 that scraps the game’s upfront costs. The Australian Classification Board has listed a title called Pro Evolution Soccer 2016 Free To Play. No platforms have been specified, and while its not stated you’d expect the game to be …

Black Friday is a US sales event. It signals the end of Thanksgiving and the start of the Christmas sales rush. That is where it stayed for more than a decade, until Amazon decided to run Black Friday promotions across Europe. A few other retailers followed and then, in 2014, …

Animation and performance capture firms contributing to Ninja Theory’s dark adventure

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Iam the vice president of Fun House, which is probably the best job title a person can have.” Patrick Plourde sounds like the boss of a kids’ play park, or a classic 1990s children’s TV show, and, to the team at Ubisoft Montreal, what he actually does isn’t that far …

Supermassive Games’ executive director Supermassive's executive director Will Byles reveals how lighting, photography, and Renaissance art helped build this year’s biggest horror success

Payday 2 studio Overkill has apologised for a number changes to the game that have annoyed its community. In mid-October, the firm introduced in-game payments, something met with a firmly negative reaction from the title’s fans. Despite this vocal reaction, Overkill said the microtransactions were ‘working as expected’ before introducing …

It may not be Activision’s most well-know studio, but Beenox has worked on the publisher’s most important franchises. Craig Chapple finds out more about the dev's role in these multi-billion dollar operations

It looks like PS4 is ruling the roost when it comes to EA’s new shooter Star Wars Battlefront. Polygon picked up on numbers from a third-party stat-tracking site that suggest the number of gamers playing the game on PS4 is more than the combined total of those on both Xbox …